Why? • Physical Barrier & Interruption of Habit:  Doomscrolling often becomes an automatic, almost reflexive behavior. You reach for your phone and open social media without even consciously thinking about it. The “Touch Grass” app inserts a physical barrier into this habit loop. You can’t just mindlessly open TikTok or Instagram; you have to physically get up,…
Category: Apps
(Viral) Insight of the Day: Duolingo Uses ‘Squid Game’ For ‘Learn Korean Or Else’ Message
Overview:Â Duolingo has partnered with Netflix to launch a campaign promoting its Korean language course, capitalizing on the popularity of “Squid Game” ahead of its second season. The campaign uses humor and the “Learn Korean or Else” message, connecting language learning with cultural understanding and the show’s themes.Detailed Findings:Â The campaign features Duolingo’s mascot, Duo the Owl,…
Insight of the Day: The dating app exodus: 4 reasons Gen Z and millennials are rebelling against Hinge, Tinder, and Bumble
Detailed Findings1. Declining User Base and Authenticity Issues: Gen Z and millennials find dating apps becoming “wastelands,” where user pools have diminished, and authenticity is compromised as users curate images and responses rather than being genuine.2. Overly Sexualized Content and Inappropriate Messages: Apps are increasingly seen as platforms for soliciting explicit pictures, turning off many…
Insight of the Day: How Many Gen Z are Sharing Their Location on Socials
Findings: • Gen Z frequently uses location-sharing features on social media, such as Snapchat’s Snap Map, to share real-time updates with friends and family. • Location sharing goes beyond simple check-ins and is now a constant, passive feature in their digital interactions. • Many Gen Z members have also grown up with parental tracking apps, making them comfortable…
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