Why it is the Topic TrendingBrands jumping on viral trends often elicits strong opinions from consumers, making it a hot topic of discussion. Consumers are drawn to the balance between authenticity and cultural relevance, leading to ongoing conversations about brand behavior on social media.OverviewThe 2025 Sprout Social Index highlights the tension consumers feel about brands…
Category: Authentic
Insight of the Day: Authenticity, Nostalgia, and Innovation: Insights From Ingredient’s Food Trends Report
Why is this topic trending?The 2025 Ingredient Food Trends Report highlights a shift in consumer behavior influenced by a mix of digital fatigue, economic uncertainty, health consciousness, and cultural curiosity. Consumers are seeking authenticity, rediscovering nostalgic flavors, and demanding more sustainable and functional foods. These trends are driven by changing lifestyle priorities, new health innovations (GLP-1 medications),…
Innovation of the Day: Glittery Pickle Snacks
Overview:The article focuses on the “glickles” trend, where Gen Z consumers add edible glitter to jars of pickles, creating a visually striking snack that’s popularized on TikTok. This trend is presented as an example of a broader movement where food experiences are increasingly driven by visual appeal and social media shareability.Detailed Findings: • Trend: Gen Z…
Innovation of the Day: Dessert-Inspired Perfumes
Overview:The article highlights the launch of Salt & Straw’s “Dipped in Chocolate” perfume, a collaboration with Imaginary Authors, as a prime example of the growing trend of dessert-inspired fragrances. It explores the consumer motivations, driving forces, and implications of this trend for brands, consumers, and the fragrance industry as a whole.Detailed Findings: • Product Launch: Salt…
Insight of the Day: What’s going on with Scandi fashion?
Overview:The article examines the evolving landscape of Scandi fashion, particularly in light of recent changes at Copenhagen Fashion Week (CPHFW). It discusses the challenges faced by Nordic brands, the strategies CPHFW is employing to maintain its relevance, and the potential for a new era of smaller, more niche labels.Detailed Findings: • Shifting Schedule: CPHFW’s schedule has…
Insight of the Day: Micro-trends are dead. Long live the vibe
Overview:The article argues that the era of hyper-specific, algorithmically-driven micro-trends is waning, replaced by a focus on broader, more enduring “vibes.” This shift is driven by consumer fatigue with fleeting trends, a desire for authenticity and personal style, and a yearning for real-life connection over online consumption. The article explores how brands can adapt to…
Insight of the Day: Fashion’s TikTok Conundrum:
Detailed Findings: • The article contrasts the approaches of Ralph Lauren, Philipp Plein, and Brunello Cucinelli to TikTok and its influence on fashion, particularly in the context of the impending US ban. • Ralph Lauren, despite a recent surge in popularity on TikTok (“Ralphcore”), presented a collection and a guest list that seemed to distance…
Insight of the Day: The “Since TikTok Is Getting Banned” Trend Has Influencers Spilling The Tea
Detailed Findings: • Influencers are using the impending TikTok ban as a reason to share untold secrets. • The trend uses audio from Family Guy, where Peter Griffin confesses a secret. • Many creators are sharing lighthearted or surprising admissions about their content creation.Key Takeaway:The trend has sparked a wave of revelations from influencers, providing…
Insight of the Day: Food Insights Report shows how to build menus for mindful consumers
Detailed Findings1. Emerging Trends: • Chopped Sandwiches: A versatile option blending traditional sandwich structures with fresh, customizable fillings. • Louisianian Cuisine: Iconic dishes like seafood boils and Po’ Boys showcase bold, regional flavors that appeal to adventurous eaters. • Japanese Cream Fruit Sandwiches: These visually stunning and sweet offerings combine vibrant presentation with unique taste, drawing attention from…
Insight of the Day: Starbucks is pushing the cortado – but it won’t revive its coffeehouse culture
Detailed Findings:Starbucks is attempting to recapture its market share with a “Back to Starbucks” turnaround led by new CEO Brian Niccol, who has a background in fast food. Part of this strategy includes simplifying coffee preparation, reducing customization options, and introducing the cortado—a smaller, more specialty-inspired espresso drink—into its core menu. Despite these efforts to…
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