Why it is the topic trending: • Over the past several years, there has been a noticeable cultural shift toward body positivity and challenging traditional beauty standards. This has empowered individuals to reject old norms and embrace a more natural and unapologetic approach to their appearance. • Social media platforms like Instagram and TikTok have…
Category: Bold
Insight of the Day: Goodbye woke, fashion is entering its ‘boom boom’ era
Why it is the topic trending:The article discusses a significant potential shift in fashion trends, moving away from a focus on sustainability and social consciousness (“wokery”) towards indulgence, decadence, and overt displays of style. This potential departure from recent values-driven fashion towards a more extravagant and perhaps less environmentally concerned era is a notable development…
Insight of the Day: KFC Lures Gen Z Into Its Bizarre Cult—And Doesn’t Care if It’s Polarizing
Why the Ad is Polarizing: • Unconventional and Bizarre Imagery: The ad uses surreal and cult-like imagery that deviates significantly from typical fast-food advertising. Depicting a gravy baptism and the transformation of a person into a piece of fried chicken is inherently strange and not universally appealing.   • Absurdist Humor: The humor relies on the unexpected and illogical….
Insight of the Day: Five Beauty Trends To Watch From Paris Fashion Week AW25
Why it is the topic trending:Beauty trends emerging from Paris Fashion Week are always a highly anticipated topic because PFW is considered a leading influence in the fashion and beauty industries, known for setting the tone for the upcoming season. The trends showcased on these prestigious runways often dictate what will become popular in mainstream…
Insight of the Day: Corp Core and Boom Boom: Buyers Praise the Return of Maximalism
Why is this Topic Trending?The return of bold, statement-driven fashion is taking center stage as quiet luxury fades in favor of ‘80s-inspired power dressing, oversized silhouettes, and opulent textures. Dubbed “Boom Boom” on TikTok, this trend embraces broad shoulders, tailored office wear, and exaggerated glamour. Major fashion houses and new creative directors are leading the charge, marking…
Insight of the Day: Fashion trends for fall: Big shoulders, even bigger coats and a color story to dye for
Why It Is TrendingFall 2025 fashion trends are a reflection of the times—bold, dramatic, and unapologetically confident. In a world that feels increasingly uncertain, fashion is responding with powerful silhouettes, oversized outerwear, and a return to craftsmanship and luxury. These trends are not just about aesthetics but also about making statements, embracing individuality, and redefining…
Insight of the Day: Not so demure any more: The rise of ‘free the nipple’ fashion
Why is this Topic Trending?The ‘Free the Nipple’ and sheer dressing trend is dominating red carpets, fashion weeks, and social media, sparking controversy and conversation. High-profile celebrities like Charli XCX, Bianca Censori, and Paris Jackson have embraced see-through fashion, igniting debates over body autonomy, fashion norms, and media censorship. While some praise it as an expression of female…
Innovation of the Day: Pizza-Inspired Carbonated Beverages
What is the market trend?The market trend Perfy is focusing on is Savory-flavored Beverages.This trend is about exploring and incorporating savory taste profiles into beverages, which traditionally have been dominated by sweet or fruity flavors. Perfy’s Pepperoni Pizza Soda is a prime example of this trend, as it intentionally mimics the savory, cheesy, and spicy…
Insight of the Day: Brit Awards 2025: The real winners and losers
Why “Bold/Uncensored” is Trending •  Desire for Authenticity & Realness:  Audiences are increasingly seeking authenticity in their entertainment.  Highly polished and overly controlled events can feel artificial. Unscripted moments, even if slightly controversial, can feel more genuine and relatable.   • Social Media & Shareability: Bold and uncensored moments are highly shareable on social media. Controversy, humor, and unexpected…
Insight of the Day: From manga to military: London Fashion Week’s street style trends for AW25
Why it is the topic trending: • London Fashion Week’s Influence: London Fashion Week is known for its bold and innovative street style, making it a key trendsetting event in the fashion world.   • Striking and Vibrant Styles: Despite a condensed schedule, attendees showcased particularly striking and vibrant outfits, making the street style even more noteworthy. •…
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