Why It Is TrendingLuxury brands are refocusing on baby boomers, a consumer segment with half of the U.S. household wealth ($140 trillion) but long ignored in favor of younger, trend-driven audiences. With financial resilience amid economic shifts and an unwavering commitment to heritage brands, quality, and craftsmanship, baby boomers are becoming an essential consumer base in the…
Category: Boomers
Insight of the Day: Why people over the age of 55 are the new problem generation
Detailed Findings: • Retirement Communities Not What They Used To Be: Retirement communities like Latitude Margaritaville are seeing an increase in partying and risky behavior among residents. • Rise in Risky Behavior Among Older Adults:  Increased drug and alcohol use/abuse, and a surge in sexually transmitted diseases (STDs) among people over 55. • Gonorrhea prevalence among Americans…
Insight of the Day: Golden Years, Golden Opportunities
FindingsThe world’s population is aging, with people over 60 set to comprise a significant portion by 2050, particularly in Europe and North America. Older adults are already a substantial economic force, exemplified by the UK, where those over 50 account for over half of consumer spending.Key TakeawayAs the global population ages, businesses must adapt to…
Insight of the Day: The Dining Habits of Seniors
Findings: • Baby Boomers are redefining expectations for senior dining and lifestyle standards as they age. They demand independence, culinary adventure, and cultural enrichment, with no intention of compromising their lifestyle. • Seniors today are focused on high-quality food and dining experiences, balancing health with indulgence, and having diverse, fresh food options.Key Takeaways: • Ambiance and social…
Insight of the Day: Boomers lead the charge in sustainability and organic beauty
ummary of Findings • Boomers are quietly emerging as key players in the beauty and sustainability trends. • They are more likely than younger generations to choose organic beauty brands and to recycle. • They value personalized customer service and seek out information about beauty products online. • They are price-conscious but also willing to…
Insight of the Day: How ‘luxury shame’ will shape sales in China for the rest of 2024
Findings: • The luxury market in China is experiencing a slowdown due to economic challenges, rising unemployment, and a phenomenon known as “luxury shame,” where high-net-worth individuals (HNWI) avoid flaunting wealth amid broader economic struggles. This has resulted in decreased consumer confidence and spending on luxury goods, particularly among the middle class.Key Takeaway: • The…
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