Why it is the topic trending: • Highlights Consumer Activism: The report reveals significant consumer activism through boycotting based on political or current event stances. • Political Polarization Impact on Business: The data underscores how political polarization in America is influencing consumer behavior and impacting businesses. • Generational Differences in Consumer Action: The report identifies notable differences in…
Category: Boycott
Shopping: Americans say they’re boycotting brands. Here’s what businesses need to know
Why it is the topic trending: • Consumer Activism through Boycotts: The article highlights a significant trend of consumers using boycotts as a form of activism, driven by political or current events, showcasing the power of consumer choice in influencing businesses. • Political Polarization Impact on Consumer Behavior: The finding that Democrats are twice as likely as…
Insight of the Day: Canadians drop (some) American brands
Why it is the topic trending:The topic is trending because it reveals a significant shift in Canadian consumer behavior driven by political tensions with the US. The survey data indicating Canadians are actively boycotting American brands and products in response to threats of tariffs and annexation is noteworthy. This trend is relevant for businesses operating…
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