Why it is the topic trending: • Insights into Future Food Trends: The Sweets & Snacks Expo showcases upcoming innovations in the candy and snack industries, providing valuable insights into what consumers can expect on shelves soon. • Focus on Indulgence Despite Inflation: The article highlights that even with economic pressures, consumers still view candy and snacks…
Category: Confectionery
Confectionery: The summer’s biggest trend is a tariff-proof indulgence
Why it is the topic trending: • Dubai Chocolate Popularity: The trend started with the viral “Dubai chocolate” on TikTok, an indulgent chocolate bar filled with pistachio cream, tahini, and shredded phyllo dough, which significantly raised the profile of pistachio flavor. • Mainstream Food Adoption: The Dubai chocolate trend quickly spread to mainstream food outlets, with pistachio…
Confectionery: KitKat is rewarding reduced screen time with free chocolate
Why it is the topic trending: • Health Awareness: With increasing concerns about screen time and its effects on mental health, this campaign addresses a significant issue for Gen Z, promoting healthier phone usage. • Engagement Strategy: By incentivizing reduced screen time, KitKat is engaging with younger consumers in a meaningful way, aligning with their…
Confectionery: How retail media and shopper behavior are shaping candy & snack sales
Why it is the topic trending: • Despite inflation, consumers continue to indulge in snacks and candy: This highlights a resilient consumer behavior in the face of economic pressures. • Impulse purchasing and comfort seeking drive sales: The article points to emotional factors influencing buying decisions in this category. • Importance of online and in-store discovery: Consumers are…
Confectionery: Top 4 functional trends in confectionery
Why it is the topic trending: • Consumer Demand for Functional Benefits: Consumers are increasingly looking for confectionery that offers more than just indulgence. They are seeking sweet treats with added health benefits, pushing formulators to prioritize functional ingredients. • Growing Awareness of Better-For-You (BFY) Confectionery: The National Confectioners Association (NCA) State of Treating Report 2025 indicates…
Confectionery: Chocolate lovers go wild as Mars announces fan-favourite is returning after 11 years
Why it is the topic trending: • Return of a Fan-Favorite: White chocolate Maltesers have a dedicated following who have been requesting their return for years. • Long Hiatus: The product has been off supermarket shelves for 11 years, making its comeback significant news for consumers. • Social Media Excitement: The article highlights the enthusiastic reactions on social…
Confectionery: The sell-out Krispy Kreme x Pistachio Papi collab is back
Why it is the topic trending: • Viral Doughnut’s Highly Anticipated Return: The Krispy Kreme x Pistachio Papi collaboration, featuring the Pistachio Overload Doughnut, was a smash hit in Australia earlier in the year, selling out quickly. Its return is highly anticipated by foodies and doughnut fans, generating buzz and excitement. • Demonstrates Strong Consumer Demand…
Confectionery: Oreo Partners with Selena Gomez on New Cookie Recipe
Why it is the topic trending: • High-Profile Collaboration: The partnership between Oreo, a globally recognized brand, and Selena Gomez, a popular celebrity with a large and dedicated fanbase, is inherently newsworthy and generates widespread interest. • Unique Flavor Innovation: The new cookie flavor, inspired by Gomez’s love of horchata, presents a unique and intriguing combination of…
Confectionery: Is Angel Hair chocolate the next big confectionery craze?
Why it is the topic trending: • Social Media Virality: The article explicitly states that Angel Hair chocolate is already trending on social media platforms like Instagram, X, and TikTok, with influencers showcasing it in viral videos. This intense online buzz is a primary reason for its trending status. • Novelty and Uniqueness: Angel Hair chocolate offers a…
Confectionery: Ice Cream Subscription Services
Why it is the topic trending: • New Subscription Model: The launch of a nationwide ice cream subscription program by an established brand is a novel offering in the food and beverage industry. • Direct-to-Consumer Trend: It exemplifies the growing trend of brands adopting direct-to-consumer models to reach consumers directly. • Personalization and Customization: The program allows subscribers…
InsightTrendsWorld 