Why it is the topic trending: • Popularity of Food Content on Instagram: Visual platforms like Instagram are heavily used for sharing food photos and recipes, creating a demand for efficient ways to access recipe details. • Limitations of Instagram’s Platform: Instagram does not natively support clickable links in post captions, making it cumbersome for creators to…
Category: Convenience
Snacking: New Circana Report Reveals Regional Differences and Universal Drivers Reshaping the Global Snackscape
Why it is the topic trending: • Snacking as a Major Food Consumption Behavior: The report highlights that snacking now accounts for over 20% of global food and beverage sales, indicating its significant role in the food industry. • Influence of Younger Consumers: Consumers under 40 are identified as the primary drivers of snacking trends across all…
Restaurants: MRM Research Roundup: Destination Dining, Voice Commerce, and the Force of Fast Food
Why it is the topic trending: • Dynamic Shifts in Restaurant Industry: The article covers various evolving aspects of the restaurant industry, including delivery trends, automation, fast food market dynamics, impact of tariffs, summer dining preferences, voice commerce adoption, and consumer spending behaviors, all indicating a rapidly changing sector. • Technological Advancements and Adoption: The increasing role…
Snacking: Going Places: Grab-and-Go Products Evolve
Why it is the topic trending: • Growing Consumer Demand for On-the-Go Meals: An increasing number of consumers are seeking convenient, delicious, and nutritious food options when they are away from home. • Evolution Beyond Traditional Takeout: The nature of takeout meals has shifted from items like take-and-bake pizza to a wider variety of grab-and-go options such…
Food: Entering the ready to eat game: Why Chobani bought Daily Harvest
Why it is the topic trending: • Chobani’s Strategic Expansion: The acquisition signals Chobani’s intention to diversify beyond dairy and plant-based offerings into the ready-to-eat (RTE) market. • Growth Potential of Ready-to-Eat Meals: The article highlights the significant market size and projected growth in the US prepared meals sector, especially for healthy options. • Meeting Consumer Demand…
Restaurants: McDonald’s Just Introduced New Late-Night Menu
Why is the Topic Trending: • New Menu Innovation: The introduction of McCrispy Chicken Strips with Creamy Chili Dip represents a fresh and appealing innovation in McDonald’s menu offerings, sparking consumer curiosity and interest. • Extended Operating Hours: Responding to increased consumer demand for dining flexibility, McDonald’s has strategically expanded its late-night hours, making popular menu items…
Beverages: How Surfside is riding the vodka tea wave
Why the Topic is Trending: • Shifting Consumer Preferences: • Detailed Description: Younger consumers (legal drinking age and up) are increasingly seeking alternatives to traditional alcoholic beverages like beer, favoring lighter, sweeter, and more approachable options. This is a departure from the tastes of older generations. • RTD Cocktail Market Growth: • Detailed Description: The…
Automotive: Almost a third of Gen Z claim their car is their ‘second home’
Why it is the topic trending: • The article presents findings from a recent poll highlighting a significant trend among Gen Z: viewing their cars as a “second home,” with almost a third of them claiming this. • This perspective involves not just transportation but also storage and a personal space, reflecting a shift in…
Restaurants: Research Commissioned By SoundHound AI Reveals Nearly 80% Of U.S. Drivers Would Rather Order Food Via An In-Car Voice Assistant Than Wait At The Drive-Thru
Why it is the topic trending: • Emerging Technology in QSR: The concept of in-car voice assistants for food ordering represents a novel and potentially disruptive technology for the Quick Service Restaurant (QSR) industry. • High Consumer Interest: The study reveals significant consumer interest in this technology, with nearly 80% of drivers preferring it over traditional drive-thrus….
Shopping: Gen Z, millennials use e-commerce, self-checkout to avoid other people
Why it is the topic trending: • Highlights Significant Generational Differences: The stark contrast in preference for avoiding human interaction in shopping between the digitally native younger generations (Gen Z and Millennials) and the older generations (Gen X and Baby Boomers) is a noteworthy and evolving demographic trend that has significant implications for the retail industry….
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