Why This Topic Is Trending: • Cold Coffee Consumption Boom Recent market data show that roughly two-thirds of 18–24-year-olds now regularly choose chilled coffee drinks over hot brews. This surge has been driven by shifting routines—offices and campuses embracing grab-and-go formats, plus warmer seasonal preferences—all converging to make cold coffee the category’s fastest-growing segment. •…
Category: Customization
Restaurants: Late-Night QSR Meal Deals
Why it is the topic trending: • Increasing Prevalence of Late-Night Dining: The article itself highlights late-night dining promotions as a growing trend, indicating a significant demand and interest in food options during these hours. • Competitive Landscape in QSR: Fast-food chains are constantly seeking ways to attract customers and increase revenue, and offering unique promotions like…
Restaurants: McDonald’s to Test CosMc’s Beverages in Existing Restaurants
Why Is This Topic Trending? • Beverage Market Opportunity: The specialty beverage sector is valued at $100 billion, and McDonald’s is strategically expanding its presence to capture a larger share. • Consumer Engagement & Gen Z Focus: McDonald’s aims to leverage its existing restaurant network to introduce CosMc’s-inspired beverages to tap into the popularity of younger consumers,…
Restaurants: 15 Dippable QSR Bites
• Why it is the topic trending (bullets, detailed description): • Central Role of Sauces in QSR: The article highlights a shift where sauces are no longer just a side condiment but are becoming the key element for enhancing and customizing QSR meals. • Consumer Demand for Flavor and Variety: Modern diners in QSR settings are looking…
Restaurants: Gen Z is changing the way America drinks coffee
Why is this Topic Trending? • Preference for Cold and Sweet Beverages: Younger consumers prefer cold, sweetened coffee, diverging from traditional hot and plain coffee. • Customization and Convenience: The demand for customizable and convenient coffee solutions aligns with Gen Z’s tech-driven lifestyle. • Product Innovation by Major Brands: Companies like Nestle are adapting to…
Restaurants: What’s next for dirty soda—how big brands and restaurants are responding to the viral trend
Why it is the topic trending: • Viral Social Media Phenomenon: The “dirty soda” trend gained significant traction through platforms like TikTok and Instagram, capturing the attention of a large audience, particularly Gen Z. • Cultural Significance: Originating in Utah and tied to the preferences of the Mormon community, its spread has garnered media attention, highlighting regional…
Insight of the Day: Coffee customization is more popular than ever. Here’s how c-stores can capitalize
Why it is the topic trending:The increasing popularity of coffee customization at convenience stores, driven by consumer demand for personalized beverages that rival those from coffee shops, is a significant development in the retail foodservice sector. C-stores are actively enhancing their coffee programs to attract and retain customers, especially younger demographics, making this a relevant…
Innovation of the Day: Expansive QSR Nugget Menus
Why it is the topic trending:The expansion of QSR nugget menus is trending because it reflects the fast-food industry’s ongoing adaptation to evolving consumer preferences, particularly the demand for variety, healthier options (nutrient-rich, protein-packed), and customizable meal experiences. Krystal’s launch of chicken nuggets with diverse pack sizes and combo options exemplifies this trend and highlights…
Innovation of the Day: Fluffy QSR Baked Potatoes
Why is this topic trending? • Subway Menu Innovation: Subway, a major QSR chain, is introducing a new and unexpected menu item (baked potatoes), generating interest and discussion. • Comfort Food Trend: Baked potatoes are a classic comfort food, and their introduction by Subway taps into current consumer cravings for familiar and comforting meals. • Customizable and…
Insight of the Day: Personalization and AI in APAC’s auto market
• Why it is Trending: The luxury automotive market is undergoing significant transformation, driven by technological advancements (AI, self-driving cars), changing consumer preferences (personalization, experiences), and the growing importance of the APAC region, particularly China. • Overview: The webinar, featuring experts from McLaren, WGSN, and auto journalism, discussed key trends in luxury automotive marketing, including bespoke customization,…
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