Category: Customization

Insight of the Day: Coffee shops need to stand out with customised beverages – and East Asian brands are setting the bar

Why It Is Trending Beverage customisation is reshaping the coffee industry as consumers—especially Gen Z—demand personalized, visually appealing drinks that offer both indulgence and value for money. This trend is fueled by the desire for unique experiences that go beyond a standard cup of coffee, incorporating creative flavour pairings, functional ingredients, and artistic presentation.Overview The…

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Insight of the Day: Why the Crafted Drink Segment is Exploding

Why It’s TrendingThe segment is booming due to a strong desire for personalization and creativity in beverage consumption. Operators recognize that today’s guests crave drinks that reflect their individual tastes, while increased social media buzz and TV exposure (e.g., on shows like “Secret Lives of Mormon Wives” and “Real Housewives of Salt Lake City”) have…

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Innovation of the Day: Cafe Brand Dirty Sodas

Overview:Ziggi’s Soda is launching a new Dirty Soda menu, featuring customizable beverages that combine classic sodas like Coke, Sprite, and Dr. Pepper with creative toppings such as candy and fruit purees. This innovative lineup, including flavors like Sunset Blvd., Cherry Bomb, and Bruce, aims to tap into the growing trend of customizable and experiential beverages….

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Insight of the Day: Gong cha : How Tea Is Meant to Be

Summary OverviewGong cha, founded in Taiwan in 2006, is a global leader in the bubble tea industry, offering high-quality, whole-leaf tea. The article highlights Gong cha’s rapid global expansion, innovative product offerings, and commitment to premium quality, sustainability, and authenticity. It also explores the market trends that drive the growth of bubble tea and Gong…

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Innovation of the Day: Dippable Cheesy Burritos

Overview:Taco Bell is launching “Cheesy Dipping Burritos,” a new menu item featuring two miniature burritos filled with cheese and a choice of protein (steak or chicken), served with a dipping sauce. This launch follows a successful trial in Detroit and reflects several key trends in the fast-food industry.Detailed Findings: • Product: Two mini-burritos with melted cheese…

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Insight of the Day: QSR’s Breakout Brand of 2024: Swig Pioneers a Beverage Revolution

Detailed Findings: • Swig, a Utah-based beverage chain specializing in “dirty sodas” (soft drinks mixed with cream and flavored syrups), is experiencing rapid growth, fueled by social media, influencer marketing, and a popular Hulu reality show. • The company is strategically expanding nationwide through franchising, leveraging technology to enhance efficiency and customer experience. • Swig…

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Insight of the Day: What does the Pizza Trends report say about wings?

Detailed Findings: • 52% of Americans believe wings enhance the pizza-eating experience. • 71% of Americans at least occasionally order wings with pizza. • Regional preferences for wings vary: • California, Delaware, and Missouri residents often always order wings with pizza. • Kansas, Montana, and Maine residents prefer boneless wings. • North Carolina, Delaware, and…

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Insight of the Day: Chicken Chains Leading Fast Food’s Next Wave

Detailed Findings: • Chicken Chains Outperforming: Chicken-focused QSRs are experiencing significant growth, outpacing the broader dining sector, particularly fried chicken chains. • Placer.ai Reports: Two reports from Placer.ai, “Chicken Chains Charge Ahead in 2025” and “All Fired Up,” highlight the popularity of chicken chains. • Visit Growth: Fried chicken chains saw a 4.3% increase in visits, compared to…

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