Detailed Findings: • Retirement Communities Not What They Used To Be: Retirement communities like Latitude Margaritaville are seeing an increase in partying and risky behavior among residents. • Rise in Risky Behavior Among Older Adults:  Increased drug and alcohol use/abuse, and a surge in sexually transmitted diseases (STDs) among people over 55. • Gonorrhea prevalence among Americans…
Category: Demography
Insight of the Day: Welcome to the age of atomisation, a trend marketers might miss
Findings: • The Age of Atomisation: Single-person households and solitary lifestyles are becoming a significant global phenomenon, with an estimated 484 million single-person households in 2023 (20% of all households). This number is projected to grow by 48% by 2040. • Overlooked Opportunity: 68% of marketers have not yet targeted this audience, missing the chance…
Insight of the Day: What ‘unlikely’ social factors are shaping the candy market?
Findings: Several social factors are influencing the global confectionery market in unexpected ways. These factors include changing marriage rates, particularly in China, shifting working patterns and the growing aging population, and the rise of travel-inspired flavor experiences. These trends are driving confectionery brands to rethink their strategies, from marketing to product formulation.Key Takeaway: Unlikely social…
Insight of the Day: The American wedding is shrinking
Summary: The article discusses how inflation is impacting the wedding industry in the United States, leading to smaller guest lists, more affordable options, and a shift towards smaller or alternative celebrations.Findings: • Wedding costs have risen significantly due to inflation, especially for labor-intensive services. • Couples are adjusting their budgets by opting for cheaper alternatives, reducing guest lists, or postponing their weddings….
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