Beverages: America’s love affair with coffee continues, notes NCA

Why it is the topic trending: • Continued Dominance of Coffee: The article highlights that coffee remains the most consumed beverage among American adults, surpassing tea, soda, juice, and even bottled water. • Increased Daily Consumption: Daily coffee consumption has risen significantly since 2020, indicating a strengthening of this trend. • Growth of Specialty Coffee: The rapid growth…

Food: Private chefs share their 9 best tips for elevating weeknight meals

Why it is the topic trending: • Relatability of Weeknight Dinner Struggles: Many people find it challenging to cook satisfying meals after a long workday, making tips from professionals highly relevant. • Expert Advice from Private Chefs: The article features insights from individuals who cook professionally, offering a unique perspective on quick and elevated home cooking. •…

Food: Why everyone’s baking beer bread

Why Is This Topic Trending? • Accessible Culinary Creativity: Beer bread requires no added yeast and minimal ingredients, lowering the barrier for home bakers to experiment with brewing and baking simultaneously. • Social‑Media Amplification: TikTok and Reddit posts showcasing quick, customizable beer‑bread recipes have gone viral, encouraging communal sharing and trial. • At‑Home Comfort Cooking:…

Beauty: Beauty experts reveal the biggest recession indicator trends, from DIY extensions to spray tans

Why Is This Topic Trending? • Economic Anxiety & Beauty Spending Shifts – Early recession signals (rising tariffs, falling discretionary spend) push consumers to cheaper, lower‑maintenance beauty routines. • Gen Z & Millennial Cost‑Cutting Hacks – Young women document DIY lash extensions, press‑on nails, at‑home spray tans and hair color to avoid triple‑digit salon bills. • “Recession Hair/Beauty” Viral on TikTok – Hashtags such…

Food: Are Inflation-Weary Consumers Growing Their Own Food?

Why Is This Topic Trending? • Rising Cost of Living Pushing Food DIY: With grocery prices continuing to outpace income growth, many consumers are turning to more self-reliant methods to manage household budgets. The trend is intensifying as food inflation persists beyond temporary supply chain disruptions. • Resurgence of Self-Reliant Values: Beyond economics, there’s a broader cultural…