Why It’s Trending • Hidden Financial Support in a Sky-High Market: The article taps into growing public interest as New York’s exorbitant housing market forces many young adults to rely on secret subsidies from their boomer parents. • The Great Wealth Transfer: Amid skyrocketing rents and property prices, the phenomenon of parental financial help has become a…
Category: Finance
Insight of the Day: The top saving trends for 2025: How consumers are redefining their spending
Overview:The article highlights how consumers are redefining their spending habits in 2025 due to rising living costs and a desire for financial stability. It outlines various strategies, from leveraging technology to embracing minimalist and sustainable practices, all aimed at smarter money management.Detailed Findings: • Save and Splurge:  Strategic spending, prioritizing quality over quantity. • Subscription Scrutiny:  Reevaluating…
Insight of the Day: The Top 10 Reasons Gen Z and Millennials Use Peer-to-Peer Payment Apps
Findings • 91% of 13-39-year-olds (Gen Z and Millennials) use at least one peer-to-peer (P2P) payment app. • These apps are integral to how younger generations manage their finances. • Financial management via apps is preferred over manual methods or desktop websites.Key TakeawayP2P payment apps are more than transaction tools; they are financial ecosystems favored…
Insight of the Day: 43% of consumers heading into holiday season with debt
Key Findings1. Financial Stress is High During the Holidays: • 49% of consumers feel stressed about affording the holidays. • 61% cite inflation and rising costs as major budget challenges.2. Significant Debt Among Consumers: • 43% of consumers are entering the holiday season with existing debt. • 33% carry debt exceeding $5,000.3. Holiday Spending and Debt Plans: •…
Insight of the Day: Gen Z’s Financial Independence Comes From Social Media, Not Traditional Work
Findings:1. Rise of Digital Side Hustles: • Nearly 45% of Gen Z identifies as digital side hustlers, earning income through content creation, affiliate marketing, social media management, and more. • Some Zoomers, like Natalie Fischer, earn six figures online, matching or exceeding their traditional job income with less time investment.2. Shift Away from Traditional Jobs:…
Insight of the Day: Holiday Debt and Buy Now, Pay Later – How Financial Pressures Are Shaping This Season’s Trends
Findings: • 14% of holiday shoppers plan to take on debt for holiday purchases in 2024, consistent with last year. • Buy Now, Pay Later (BNPL) programs remain popular but show signs of plateauing, with 32% of shoppers being less likely to use BNPL services compared to last year. • Gen Z and Millennials are leading BNPL adoption, especially…
Insight of the Day: Budget-Minded Consumers Pay With Debit Cards and Cash
Findings: • With growing economic uncertainty and tighter budgets, more consumers are switching to debit cards and cash for their purchases. • This trend reflects a desire to control spending more directly, as debit cards and cash offer consumers immediate insight into their available funds. • However, this shift often forces consumers to choose between better financial…
Insight of the Day: How debt influences Gen Z and millennial career choices
Summary of Findings1. Job Market Concerns: Despite the strong U.S. job market, with 254,000 jobs added in September, many workers—especially younger generations like Gen Z and millennials—are anxious about job security. A Harris Poll survey revealed that 28% of Americans fear job loss, with 35% of millennials and 37% of Gen Z expressing concern.2. Financial…
Insight of the Day: 7 in 10 consumers use ‘financial gymnastics’ to maximise rewards
ummary of Findings:Affluent consumers, particularly in the Asia-Pacific (APAC) region, prefer credit cards for payment, driven by perks like cashback, air miles, and shopping points. These consumers use multiple payment methods for different transactions, such as credit for travel and debit for daily purchases. They also engage in “financial gymnastics” to maximize rewards and benefits….
Insight of the Day: Understanding Gen Z’s perception of fin-fluencers
Findings: • 39% of South Africa’s Gen Z follows fin-fluencers for financial advice, and interest in financial planning has grown post-pandemic.Key Takeaway:Fin-fluencers provide Gen Z with accessible financial guidance, helping them increase financial literacy and responsibility.Trend: • Rise of Fin-Fluencers: Financial influencers are shaping how Gen Z learns about money, using platforms like TikTok.Consumer Motivation: • Gen Z…