Why it is the topic trending: • Significant Market Growth: The functional drinks market is experiencing substantial global growth, with an expected CAGR of 7.1% from 2022 to 2030, reaching $204.8 billion in 2022. This indicates a major and expanding consumer interest. • Meeting Diverse Consumer Needs: Functional beverages cater to a wide range of health and…
Category: Functional
Restaurants: Taste the Rainbow, Feel the Wellness: Oola Bowls’ Colorful Superfood Revolution
Why it is the topic trending: • Focus on Vibrant Wellness: The launch of a colorful superfood menu by Oola Bowls highlights a growing trend in the food industry where visual appeal is combined with nutritional benefits, catering to health-conscious consumers. • Integration of Functional Foods: Oola Bowls’ new menu emphasizes functional food innovations by incorporating wellness-enhancing…
Beverages: Coffee craze fuels innovation and NPD – so what’s the next big trend?
Why it is the topic trending: • Booming Coffee Industry: The global coffee market is valued at a substantial $473.15 billion, indicating its widespread consumption and economic significance. • Constant Innovation and NPD: Despite its success, the industry is actively engaged in experimentation with flavors, ingredients, and preparation methods. • Emerging Flavor Trends: Novel flavors like pistachio, mushroom,…
Beverages: Coca-Cola revitalizes vitaminwater with a new functional beverage focus
Why it is the topic trending: • Brand Revitalization: Coca-Cola’s effort to refresh a well-known brand like Vitaminwater with a new focus and flavors is a significant event in the beverage industry. • Focus on Functional Beverages: The article highlights the growing trend of functional foods and beverages, making Vitaminwater’s repositioning relevant to current market demands. •…
Beauty: Mushroom-Infused Skincare Mists
Why it is the topic trending: • Ingredient Spotlight: The focus on “five types of mushrooms” as a key ingredient is novel and intriguing in the skincare market, likely capturing consumer curiosity. • Wellness-Driven Beauty: The incorporation of adaptogenic ingredients like mushrooms aligns with the growing trend of wellness influencing beauty routines. • Gen Z Appeal: The article…
Food: From Kardashian popcorn to pancakes – is the protein health craze worth it?
Why it is the topic trending: • Proliferation of High-Protein Products: The market is seeing a significant increase in the launch of high-protein versions of various food items, including unexpected categories like desserts and snacks. • Celebrity Endorsements: High-profile celebrities are promoting or launching protein-rich products, drawing public attention. • Rising Sales Figures: Data indicates a substantial increase…
Beverages: Five top coffee trends for 2025
Why Is This Topic Trending? • Health and Wellness Convergence: Consumers are demanding functional benefits from everyday products like coffee—seeking energy, immunity, mental clarity, and gut health support in a single sip. • Specialty and Premiumization Boom: Nearly half of Americans now consume specialty coffee daily, driven by a desire for quality, storytelling, and sensory experience. •…
Technology: The Future of Wearables: From Fitness Trackers to Smart Rings and Glasses
Why is the topic trending? • Evolution of Wearable Technology: The article discusses the significant shift in the wearables market beyond basic fitness tracking towards more sophisticated computing and entertainment functionalities. This evolution is a key trend in consumer electronics. • Emergence of New Form Factors: The focus on emerging form factors like smart rings and glasses…
Beverages: Finding White Space in the Modern Soft Drinks Landscape
Why it is the topic trending: • Growth of the Wellness Market: The article highlights the significant and continuous expansion of the health and wellness market, particularly within the food and beverage sector, driven by consumers prioritizing personal well-being. • Detailed description: The strong growth in wellness-focused products indicates a major shift in consumer preferences and spending…
Snacking: Protein Is in Everything These Days. Even Popcorn
Why it is the topic trending: • Ubiquitous Protein: The article highlights the growing trend of adding protein to a wide variety of snacks, including unexpected items like cereal, ice cream, and even candy. • Detailed description: The pervasiveness of added protein in various food categories signifies a significant shift in the snack food market and consumer…
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