Why it is the topic trending: • Strong Growth in Sun Care Category: The global sun care market is experiencing significant growth, outpacing the broader skincare category. • Increased Consumer Awareness of Sun Damage: Beauty consumers are increasingly knowledgeable about the role of sun exposure in skin aging. • Demand for Functional Sun Care: Consumers are looking for…
Category: Functional
Beverages: Five top trends in functional beverages
Why it is the topic trending: • Growing Functional Beverage Market: The article highlights the continued growth of the functional beverage market as consumers increasingly focus on health and well-being. • Consumer Interest in Health Benefits: Consumers are actively exploring what functional ingredients can do for their physical and mental health beyond basic hydration. • Emerging and…
Technology: Top 50 Mobile Trends in April
• Why it is the topic trending: • Latest Advancements in Mobile Technology: The article highlights the newest innovations in the mobile tech space for April 2025. • Focus on Diverse User Needs: The trends covered showcase a variety of advancements catering to different consumer requirements, from content creation to outdoor adventures. • Innovation in Various Form…
Beverages: Health Drinks Are Making Waves For Gen Z
• Why it is the topic trending: • Changing Drinking Habits of Young People: There’s a well-documented shift in alcohol consumption among Gen Z, with a rise in interest in non-alcoholic beverages. • Emergence of a New Beverage Category: Health-based prebiotic soft drinks are gaining popularity as a preferred alternative to traditional soft drinks and even alcoholic…
Food: Scientists Want Your Sourdough Starter to Help Study Gut Health
Why it is the topic trending: • Scientific Study of a Popular Food: Sourdough bread has seen a significant resurgence in popularity, particularly during the pandemic, making scientific research into its health benefits a timely and relevant topic. • Focus on Gut Health: The study aims to understand how sourdough and other fermented foods impact gut health,…
Beverages: Gen Z demands pick-me-ups with functional benefits
Here is a detailed summary of the trends discussed in the article:Why it is the topic trending: • Growing Consumer Demand for Functionality: Consumers are increasingly looking for more than just basic energy or refreshment from their beverages. They actively seek added health and wellness benefits. • Gen Z Leading the Way: Younger consumers, particularly Generation Z,…
Food: What’s next for unstoppable ‘food as medicine’ trend?
Why it is the topic trending: • Rising Healthcare Costs for Chronic Diseases: Chronic diseases like diabetes and heart disease account for a significant portion of healthcare spending, highlighting the need for cost-effective solutions. • Potential of Nutrition to Reduce Healthcare Costs: Research suggests that better nutrition can decrease these costs by up to 40%, along with…
Beauty: Inside beauty’s ingredient boom: Market trends shaping the industry
Why it is the topic trending: • Evolving Consumer Preferences: The beauty industry is continuously adapting to meet the changing needs and preferences of consumers who are increasingly informed and prioritize science-backed ingredients. • Rise of Skin Care Literacy: Consumers are becoming more knowledgeable about skincare ingredients and are actively seeking transparency and efficacy in their beauty…
Beverages: Top 100 Drinking Trends in April
Why the Topic is Trending: • Rise in Health-Conscious, Experience-Driven Beverages: April 2025 drinking trends are moving toward both refreshing seasonal flavors and functional, alcohol-free alternatives, reflecting broader consumer demand for beverages that provide not only taste but also specific emotional and physical benefits. • Mindful Drinking Movement: As consumers increasingly focus on health and…
Food: ‘High protein’ claims dominate Europe
Why it is the topic trending: • Consumer Focus on Functionality: There’s a rising trend of consumers seeking foods that offer benefits beyond basic nutrition, such as enhanced functionality and improved health markers. • Explosion of High-Protein Products: The ‘high protein’ claim is increasingly prevalent across a wide array of food and beverage categories in Europe, indicating…
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