Why it is the topic trending: • Growing Sun Protection Market in Australia: The article highlights the steady expansion of Australia’s sun protection market, with a projected 3% growth from 2025 to 2026, indicating increasing consumer focus on sun safety. • Evolving Consumer Perceptions of Sunscreen: There’s a significant shift in how Australian consumers view sunscreen, moving…
Category: Functional
Beverages: More Consumers Seeking Healthy Coffee, Tea Solutions
Why is this Topic Trending? • Health Conscious Consumers: There’s a growing consumer demand for products that contribute positively to personal wellness. • Innovations in Functional Beverages: Advancements in beverage technology have made it possible to infuse coffee and tea with health-promoting ingredients. • Shift Towards Personalized Wellness: Consumers increasingly seek products tailored to their…
Beverages: Functional beverages fuel hydration revolution
Why it is the topic trending: • Evolving Consumer Preferences: Consumers are no longer satisfied with beverages that solely quench thirst; they actively seek drinks that offer added health benefits. • Growth of the Health and Wellness Industry: The increasing focus on personal health and wellness is driving demand for products that support these goals, including functional…
Food: How Danone’s yogurt taps into consumer demand for ‘benefit stacking’
How? • Cultivating a “nutrient-dense” portfolio: Danone has strategically developed a range of brands like Oikos (high protein), Too Good & Co. (low sugar), and Light & Fit (low calories) that already cater to specific functional needs. This allows them to address various consumer preferences under their umbrella. • Focusing on Gut Health, High Protein, and Low Sugar: These…
Insight of the Day: Pepsi acquires Poppi prebiotic soda for $1.65 billion in a play to attract Gen Z
Why it is the topic trending:The acquisition of Poppi prebiotic soda by PepsiCo for a significant sum of $1.65 billion is a major development in the beverage industry. It highlights the growing importance of the functional beverage market, particularly prebiotic sodas, in attracting younger consumers who are increasingly turning away from traditional sugary drinks towards…
Innovation of the Day: Manuka Honey Sodas
Why It Is the Topic Trending Manuka Honey Sodas are generating buzz as consumers search for naturally sweetened, functional beverages. Highlighted at Expo West 2025, 1770’s Manuka Honey Soda responds to the demand for both health-centric ingredients and sustainable, user-friendly packaging.Overview1770 recently introduced fruit-inspired Manuka Honey Sodas (Pear, Lemon, Pineapple) that blend clean flavors with…
Insight of the Day: Gen Z drinks “gut pop,” and legacy soda makers are eager to supply it
Why It Is the Topic TrendingA new category of soft drinks—often called “gut pop” or prebiotic soda—is rising in popularity, especially among Gen Z. Traditional soda giants like Coca-Cola and PepsiCo are reacting by launching their own products or planning entries into this fast-growing market. The article highlights how this trend is challenging the status…
Insight of the Day: What women want from food and beverages
Why It Is Trending • Empowered Consumption: As women increasingly control 75% of discretionary spending, they demand wellness options that genuinely address their needs. • Health & Wellness Gap: Research shows more than half of women are dissatisfied with existing health and nutrition products—highlighting a white space for innovation. • Shift in Messaging: The conversation is moving from…
Insight of the Day: The functional coffee market is booming, but roasters still need to prioritise quality
Why the Topic is Trending: Functional coffee is trending due to increased consumer interest in health and wellness, driving demand for beverages offering additional health benefits beyond traditional coffee.Overview: The functional coffee market, featuring products such as protein-infused, organic, and CBD-infused beverages, is experiencing significant growth, attracting millennials and Gen Z consumers seeking healthier beverage…
Insight of the Day: Top 5 functional health & wellness ingredients
Why it is the topic trending:The topic is trending because the health and wellness market is booming globally, reaching a value of $6.3 trillion. Understanding the most popular functional ingredients within this market is crucial for food and beverage manufacturers to capitalize on consumer demand and innovate product development. This information is valuable for industry…
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