Why It’s Trending:Â Adaptogenic mushrooms like Lion’s Mane and Reishi are gaining popularity due to their purported health benefits, including brain-boosting, focus-enhancing, mood-improving, and stress-reducing properties. This trend is driven by wellness enthusiasts and the growing interest in natural, functional ingredients.Overview:Â The article discusses the rise of adaptogenic mushrooms in wellness products, particularly in drinks. Major retailers…
Category: Functional
(Viral) Insight of the Day: What is the viral Three Drinks Theory? And should you listen?
Why it is the topic trending:The Three Drinks Theory has gained traction because it offers a simple, adaptable framework for enhancing hydration habits and personal enjoyment. The concept resonates particularly well on social media platforms like TikTok, where people seek light, relatable wellness tips they can easily integrate into daily routines. By blending hydration, energy,…
Innovation of the Day: Mushroom-Infused Hazelnut Spreads
Why It Is Trending The collaboration between Ghia and Alice Mushrooms taps into several converging trends. It marries the popularity of indulgent, gourmet spreads with the rising interest in functional foods enhanced by botanical ingredients. The product also appeals to socially conscious consumers, as every purchase supports families impacted by the Los Angeles wildfires. This…
Insight of the Day: New report suggests mushroom coffee market is rapidly growing
Why It Is Trending The mushroom coffee market is capturing consumer attention as part of the broader shift toward alternative, functional beverages. Increasing interest in wellness, coupled with a desire for ready-to-drink, premium coffee options, has driven brands to experiment with and promote mushroom-infused blends. This trend is further supported by growing consumer awareness of…
Insight of the Day: Gut health: What consumers want in 2025
Overview: The article by Donna Eastlake discusses the growing importance of gut health in the food and beverage industry, highlighting the innovative products and consumer preferences expected to dominate in 2025. As consumers become increasingly aware of the benefits of gut health, brands are responding with a variety of gut-friendly foods and beverages.Detailed Findings1. Consumer…
Insight of the Day: 5 Food Trends We Expect To See More Of In 2025
OverviewThe way consumers approach food in 2025 is shifting toward functionality, health benefits, and mindful eating. No longer is food just about sustenance; it is about enhancing health, longevity, and overall well-being. The demand for high-protein, fiber-rich, gut-friendly, and functional beverages is at an all-time high. The rise of GLP-1 medications like Ozempic and Wegovy is also…
Insight of the Day: 7 key food trends for 2025 forecasted by Instacart purchasing data
Summary OverviewInstacart’s 2024 data reveals seven major food trends for 2025, driven by health-conscious choices, increased interest in international flavors, and a resurgence in cooking and baking at home. These trends reflect evolving consumer behaviors influenced by wellness priorities, social media, and cultural exploration.Detailed Findings1. Prebiotic and Probiotic Power: • 58% growth in gut-friendly drinks…
Insight of the Day: Kid-friendly confectionery gets a functional upgrade
OverviewThe confectionery industry is undergoing a functional transformation, blending indulgence with health benefits to meet the growing demand for wellness-focused products. With projected global revenue of $619.20 billion in 2025, the sector is incorporating reduced-sugar, plant-based, and gluten-free options, with a particular focus on functional products targeting children (Generation Alpha). Brands like The Functional Chocolate…
Insight of the Day: How Dogfish Head uses social-first marketing as craft beer tides change
Detailed Findings: • Dogfish Head launched a new low-calorie, low-carb beer called 30 Minute Light IPA. • The brewery promoted the beer with a campaign centered around “Quitter’s Day,” the second Friday in January when many people abandon their New Year’s resolutions. • The campaign involved giving away beer money and participation medals to consumers…
(Viral) Insight of the Day: Will the miracle berry trend change our tastes forever?
Detailed Findings1. What is the Miracle Berry? • Scientific Name: Synsepalum dulcificum. • Native to West Africa, this fruit contains a protein called miraculin that binds to taste buds, making sour or acidic foods taste sweet for up to an hour.2. Current Trend: • Flavour-Tripping Parties: TikTok videos feature people trying miracle berries with sour foods, marveling at…
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