Detailed Findings1. Decline in Traditional Beer Consumption: Beer sales decreased by 0.5% in 2024, with volumes falling by 2.5%. Major brands like Bud Light struggled, while niche offerings like Kona Big Wave saw success due to targeted branding efforts.2. Growth in Non-Traditional Segments: • “Beyond beer” categories (RTD cocktails, hard teas) grew by 6.3%. • Nonalcoholic…
Category: Functional
Insight of the Day: Inside the evolution of Danone’s Stōk
Detailed Findings:1. Brand Growth and Evolution: • Stōk launched nearly a decade ago with a single product (espresso coffee shots) and has since grown into a market leader in ready-to-drink (RTD) coffee. • It is now the top-selling black ready-to-drink coffee by velocity, with a portfolio spanning black cold brew, cappuccino-inspired brews, seasonal flavors, and…
Insight of the Day: Specialty Food Association Predicts Top Foods Trends of 2025
Detailed Findings:The Specialty Food Association (SFA) Trendspotter Panel forecasts seven major food trends for 2025:1. Girl Dinner 2.0: Flexible eating patterns, with snacks and smaller meals replacing traditional mealtimes.2. Instant Global Gratification: Increased demand for convenient, authentic, and regionally diverse global foods.3. Yes, Chef (Elevated Home Cooking): Consumers seeking restaurant-quality meals at home through premium ingredients, meal kits,…
Insight of the Day: 2025: Candy-flavored brews, craft lagers, “healthy” beer and more trends on tap
Detailed Findings: • The craft beer industry is adapting to permanently shifted drinking patterns post-pandemic, with an overall reduction in beer consumption. • Key emerging trends include an increased focus on craft lagers, hyper-local brewery markets, candy-flavored beers, functional beers enhanced with health benefits, and a resurgence in lighter beer styles. • Breweries are exploring…
(Viral) Insight of the Day: Why matcha, made from green tea, is the drink of the moment
Detailed Findings: • Iced matcha lattes are extremely popular, even in cold weather, as evidenced by sales at Blank Street Coffee. • Blank Street Coffee sells a matcha drink every four seconds across its 80+ shops in Britain and America, with daily sales quintupling between summer 2023 and summer 2024. • The global market for matcha products…
(Viral) Insight of the Day: Viral ‘bone broth hot chocolate’ made with chicken soup is healthier — but how does it taste?
Title:Viral Bone Broth Hot Chocolate: A Healthful Twist on a Classic TreatDetailed Findings: • Viral Recipe Overview: Fallon Danae Lee’s bone broth hot chocolate recipe has gone viral, gaining over 8,000 likes on Instagram. It replaces milk or water with mild-flavored chicken bone broth in hot chocolate. • Ingredients & Preparation: The recipe combines unflavored chicken bone…
Insight of the Day: 2025 Nutrition and Health Trends and Predictions
Detailed Findings: • Health Reset at New Year: 79% of New Year’s goals focus on improving health, with 32% targeting diet improvements. • Key Nutrition Trends for 2025: 1. AI-Influenced Health Personalization: Growing interest in using AI tools for personalized nutrition, though with caution due to potential biases and data quality issues. 2. High-Protein Foods: Increased consumer focus…
Insight of the Day: The three macro trends that will define 2025
Detailed Findings • Overview: The food & drink industry must address consumer demands around health, sustainability, and trust. Brands like Marks & Spencer and Sainsbury’s are already introducing product lines and labels emphasizing functional health benefits and transparent sourcing. • Shift in Wellness Narrative: Weight-loss drugs such as Ozempic are influencing consumer perspectives, pushing brands…
Insight of the Day: Top Food Trends of 2025 That Will Have You Choosing Beef
Detailed Findings:The article highlights several food trends for 2025 centered around beef. It emphasizes high-protein diets, the popularity of dumplings, a shift towards savory breakfast items, and an ongoing demand for snacks and small bites. These trends are influenced by consumers’ busy lifestyles and their desire for convenient, nutrient-rich food options that incorporate global flavors.Key…
Innovation of the Day: Functional Coffee-Based Refreshments
The Black Sheep Coffee Functional Latte Menu: A SummaryTitle: The Black Sheep Coffee Functional Latte Menu is Arriving NowDetailed Findings: • Black Sheep Coffee launches functional lattes: A new menu of coffee-based drinks with added health benefits. • Focus on wellness: Lattes include ingredients like turmeric, lion’s mane mushrooms, and collagen. • Variety of options: Lattes target specific needs…
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