Findings1. Rising Demand for Functional Foods: Consumers are increasingly seeking foods that offer health benefits, such as improved digestion, immunity support, and enhanced energy.2. Emphasis on Flavor: Alongside health benefits, consumers are not willing to compromise on taste and are looking for flavorful options that make healthy eating enjoyable.Key TakeawayThe key takeaway is that consumers…
Category: Functional
Insight of the Day: Inside On’s breakout year: Luxury, performance and Gen-Z appeal
Findings:1. Revenue Growth: On achieved a 20% year-over-year revenue increase in Q3 2024, driven by direct-to-consumer sales, geographic expansion (notably in Asia-Pacific), and successful collaborations.2. Strategic Collaborations: High-profile partnerships with Loewe, South Korea’s Post Archive Faction (PAF), and Ikon activewear blended performance and style, targeting younger, fashion-forward consumers.3. Product Diversification: Beyond running, On expanded into training shoes, lifestyle…
Insight of the Day: Functional Beer, Candy Brews to Trend in 2025
FindingsThe article highlights two key beer trends for 2025: candy-inspired dessert beers and functional wellness beers. Candy brews tap into nostalgia and attract Gen Z and Millennials, while functional beers cater to health-conscious consumers looking for “better-for-you” alcoholic options.Key TakeawayThe beer industry is diversifying with sweet, nostalgic offerings and functional wellness innovations to combat declining…
Insight of the Day: 2025 Beverage trends to watch: Circana expects growth in water enhancers, functional drinks
FindingsThe Circana webinar highlights emerging beverage trends for 2025, with growth in hydration-focused, functional, and non-alcoholic beverages driven by generational preferences. Functional drinks with claims such as immune defense, protein enhancement, energy boosting, and digestion support are gaining traction. Meanwhile, non-alcoholic options are growing but present logistical challenges for retailers due to limited shelf space.Key…
Insight of the Day: Here’s What Nutritionists Really Think of the Protein Coffee Trend
FindingsThe “proffee” trend—adding protein powder or a protein shake to coffee—has gained popularity on social media, and nutritionists largely support it for those with specific dietary needs. It can help individuals who skip breakfast or struggle to get enough protein, but it’s not suitable for everyone, particularly those with digestive issues or certain health conditions.Key…
Insight of the Day: Prinova highlights food and nutrition ‘mega-trends’ at FiEurope
Summary of FindingsPrinova’s research at FiEurope 2024 reveals key consumer trends in food and nutrition, showing a significant shift toward health-oriented products, with a strong emphasis on gut health, mental clarity, and recovery.1. Gut Health • Trend: Consumers prioritize gut health due to its links to immunity and overall wellness. Products like prebiotic teas and…
Insight of the Day: Healthier Choices: Bright functional drinks for kids, trending Korea enzyme sticks, low-sodium soy sauce alternative and more in our round-up
Findings: Asian food and beverage companies are focusing on functional ingredients, visual appeal, sodium reduction, and wellness products to cater to health-conscious consumers. Key innovations include synbiotic drinks for children, enzyme sticks for women’s wellness, sodium-reduced alternatives, and fermented products targeting gut health.Key Takeaway: Health-focused products are trending, with companies leveraging visual appeal, functionality, and…
Insight of the Day: Whole Foods: The Top 10 Food and Beverage Trends for 2025
Findings: Whole Foods’ Trends Council forecasts the top food trends of 2025, centering on enhanced hydration options, protein diversity, and innovative textures. These trends reflect consumer demands for sustainability, global flavors, and functional health ingredients.Key Takeaway: 2025 will see consumers embracing texture, hydration, fusion snacks, and sustainable, plant-based options, highlighting a shift towards foods that…
Insight of the Day: Home LivingHow Beauty Sandwich Creator Iván Pol Gets Celebs Red Carpet–Ready
Findings: Iván Pol’s signature Beauty Sandwich treatment uses radiofrequency technology combined with his specialized skincare products (referred to as his “sauces”) to tighten, lift, and enhance facial features, especially before major events. His A-list clients, including Emma Stone, Salma Hayek, and Sabrina Carpenter, seek this treatment for its ability to deliver glowing, youthful skin without drastic…
Insight of the Day: Growing functional food and beverage trend is an industry goldmine
Findings:The global functional food and beverage market is expanding rapidly, driven by increased consumer interest in health and wellness. The market is projected to grow from $281 billion to over half a trillion dollars by 2028. Categories such as dairy, bakery products, cereals, and functional beverages (e.g., kombucha, CBD drinks) are thriving. Consumer preferences vary…
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