Findings: The beverage industry has significantly evolved from sugary drinks to a focus on health and wellness. Key trends include functional and fortified beverages, low and no sugar options, natural and organic drinks, plant-based alternatives, hydration-focused products, wellness shots, and personalized nutrition.Key Takeaway: Consumers are prioritizing health, wellness, and personalization in their beverage choices, looking…
Category: Functional
Insight of the Day: Gut health: What’s next for this major F&B trend?
Findings: • Gut health has become a dominant trend in the food and beverage industry, with the global digestive health products market valued at $51.62 billion and expected to grow significantly at a CAGR of 8.3% in the coming years. • Consumer understanding of the gut microbiome and its connection to overall well-being has driven…
Insight of the Day: Beauty meets confectionery: A growing trend in functional wellness
Findings: • The functional beauty confectionery market is growing as consumers seek indulgent treats that offer beauty and wellness benefits. These products blend health-focused ingredients with enjoyable experiences, contributing to the rise of “beauty-from-within” trends. • Confectionery items like gummies, chocolates, and jellies infused with collagen, biotin, and hyaluronic acid have gained popularity, particularly among beauty-conscious individuals…
Insight of the Day: Matcha, Oat Milk and ‘Functional’ Ingredients on the Rise in US and Canada
Findings: • Increase in out-of-home coffee purchases, with a significant number of consumers choosing to buy rather than brew at home. • Growing interest in sustainable, organic products, and ethical sourcing. • A rise in non-dairy milk alternatives, particularly oat milk, and increasing consumption of matcha and functional ingredients like collagen and protein boosters.Key Takeaway:…
Insight of the Day: Body care trends you need to know about for 2025
Findings:The body care market is evolving as consumers seek multi-functional products that blend beauty, wellness, and health. Influenced by global beauty traditions and innovations, consumers demand products that address holistic skin care, personalized needs, and health concerns, such as deodorants free from harmful ingredients.Key Takeaway:Body care is increasingly seen as an essential part of self-care. Consumers…
Insight of the Day: Has the world’s first ‘super candy’ arrived?
Findings: • Protein Candy has launched what it calls the world’s first “super candy,” a product that combines candy indulgence with health benefits, specifically high protein content. • Each serving contains 14 grams of complete protein (whey isolate), 140 calories, 4 grams of sugar, and 6 grams of prebiotic fiber, with no sugar alcohols. • Protein Candy…
Insight of the Day: Coffee for children? Kiid Coffee takes a functional twist on the morning cup of Joe
Findings:Kiid Coffee, launched in 2022, is a decaffeinated, naturally sweetened coffee mix designed for children. The beverage contains essential vitamins and minerals like calcium, magnesium, iron, and Vitamin D, addressing common nutrient deficiencies in children. The idea originated when co-founder David Sanborn’s son suffered broken legs due to inadequate nutrient intake, leading Sanborn to develop…
Insight of the Day: Too long, didn’t watch? How long should movies really be?
• Findings: According to a YouGov poll conducted across 17 international markets, 71% of respondents prefer movies to run between two to three hours. A smaller portion, 16%, prefer movies shorter in length (30 minutes to one hour), and only 3% want movies shorter than 30 minutes or longer than four hours. • Key Takeaway:…
Insight of the Day: ‘Esports’-specific formulations are trending
• Findings: Esports athletes have unique nutritional needs to support focus, energy, eye health, and sustained performance during long gaming sessions. Nutrients like omega-3s, lutein, zeaxanthin, and protein are essential, while avoiding excessive caffeine and processed carbs is crucial. • Key Takeaway: Nutrition for gamers is becoming more specialized, with a focus on brain health,…
Insight of the Day: Cultured dairy capitalizing on snack trends
Findings: • Cultured dairy products like yogurt, cottage cheese, sour cream, cream cheese, and dips are increasingly popular as snacks and cooking ingredients. • Refrigerated dairy-based dips are booming, with brands like Marie’s launching innovative flavors that align with consumer trends. • Yogurt remains a versatile snack, with brands like Danone introducing new lines that…
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