FindingsGeneration Alpha, born approximately from 2010 to 2025, is emerging as the next significant consumer group in the beauty industry. Brands are paying close attention to their influence, preferences, and ethical considerations, as this generation shows a marked interest in beauty, especially skincare.Key TakeawayThe beauty industry is developing responsible, educational, and age-appropriate strategies to engage…
Category: GenAlpha
Insight of the Day: The beauty habits of young Americans as told by their parents
Findings: • Young Americans are engaging in beauty routines at an earlier age, with children and teens increasingly aware of personal grooming and self-care. • Parents are noticing that their children are adopting beauty practices earlier, influenced by social media, peers, and celebrity culture.Key Takeaway: • Early adoption of beauty routines is becoming common among younger…
Insight of the Day: What Fashion Needs to Know About Gen Alpha’s Social Media Restrictions
Findings: • Multiple U.S. states and countries like Australia and France are implementing laws that restrict children and teens’ access to phones and social media due to concerns about youth mental health and distractions in classrooms. • These laws will significantly impact how marketers reach young consumers, requiring brands to rethink their strategies and adopt…
Insight of the Day: Gen Alpha is stealing zippers from Nike backpacks to resell them to victims at hiked-up prices
Nike Elite Zipper Trend Source: Insight of the Day: Gen Alpha is stealing zippers from Nike backpacks to resell them to victims at hiked-up prices
Insight of the Day: Marketing Lessons from Gen Alpha’s favourite food and drink brands
Findings: • Gen Alpha (born since 2010) is highly brand-savvy, demanding sophistication, reliability, and speed from brands. • Established food and drink brands dominate the top spots in popularity among this generation due to their strong brand values, rituals, and emotional connections.Key Takeaway: • Winning over Gen Alpha requires more than just big marketing budgets;…
Insight of the Day: YouTube tops Gen Alpha’s list of coolest brands
Findings: • YouTube reigns supreme: Topping the list in both the US and UK, solidifying its central role in Gen Alpha’s lives. • Netflix holds strong: Remains a popular brand in both countries, coming in second. • Consistent favorites: Nintendo, Nike, Oreo, and Lego continue to be popular among kids and teens. • Crocs are surging in the UK: A significant increase in popularity, likely…
Insight of the Day: This Viral Video on Gen Alpha Slang is Even Making Gen Z Feel Old
Summary:The article explores the evolving language of Gen Alpha, the generation born between 2010 and 2024/25. It highlights a viral TikTok video that translates Gen Z slang into Gen Alpha slang, showcasing the unique and creative language of this young generation. Some of the terms are nonsensical, while others have origins in older slang or internet culture.Key takeaway:Gen Alpha, like every…
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