Why it is the topic trending: • Brand Turnaround Attempt: Burberry, a well-known heritage brand, is undergoing a significant strategic reset after reporting a substantial drop in revenue. Turnaround efforts of major luxury brands are always closely watched in the fashion industry and by investors. • Return to Core Identity: The core of Burberry’s strategy is a…
Category: Heritage
Beverages: How can mezcal win over consumers?
Why it is the topic trending: • Rising Popularity in Bars vs. Home Consumption: Mezcal has gained significant traction in high-end bars but hasn’t yet achieved the same level of popularity for at-home consumption, creating a point of discussion for producers on how to bridge this gap. • Desire for Category Growth: Leading mezcal producers are actively…
Shopping: Why shoppers are snapping up ‘stripes’ products for eye-popping prices
Why It’s Trending• Shoppers are increasingly valuing heritage and nostalgia, and the HBC stripes have become an iconic symbol of Canadian history and identity.• The announcement of HBC’s department store liquidations has driven up demand and prices for its striped merchandise as collectors and nostalgic consumers scramble to preserve a piece of Canadian heritage.• National…
Insight of the Day: Inside a Historic Castle, Northern Ireland’s Legendary Chip Factory Guards a Secret Recipe
Why it is the topic trending:The article is trending due to the unique and charming story of a beloved local snack, Tayto crisps, being produced within the walls of a historic 500-year-old castle in Northern Ireland. This unusual combination of history, local culture, and a popular food product, especially with a celebrity endorsement from actor…
Insight of the Day: Irish Whiskey Sees Opportunity As American Whiskey Faces Challenges
Why It Is Trending • Market Realignment: As large U.S. whiskey producers face production cutbacks and revenue declines, Irish whiskey brands see a window of opportunity. • Trade and Tariff Dynamics: Anticipated reinstated EU tariffs on American bourbon and existing trade complexities make Irish whiskey potentially more attractive in the U.S. market.OverviewThe article examines how Irish whiskey…
Insight of the Day: Gen-Z Embraces Coors Banquet Beer
Why? • Desire for Authenticity and Heritage: Gen Z values brands with genuine stories and a sense of history. Coors Banquet, with its 150-year legacy, consistent brewing process using Rocky Mountain water, and production solely in Golden, Colorado, projects an image of authenticity that resonates with this generation. They are drawn to brands that feel real and have…
Insight of the Day: What’s driving neo-Chinese style’s big comeback?
Why It’s Trending • Social Media Virality: Billions of social media views have propelled neo-Chinese style into the spotlight, highlighting a growing global interest in culturally infused aesthetics. • Innovative Collaborations: A new generation of designers is redefining cultural heritage by fusing traditional Chinese elements with contemporary streetwear, as seen in high-profile collaborations like Adidas Originals’ Tang…
Innovation of the Day: Canadian-Made Beer Campaigns
Overview Labatt Breweries of Canada has launched a Made in Canada campaign to spotlight its Canadian heritage and demonstrate local pride. Established in 1847, Labatt invests significantly in Canadian operations, employs 3,500 workers across the country, and boasts over 70 beer brands under its umbrella. This patriotic campaign comes at a time of heightened national sentiment,…
(Viral) Insight of the Day: Khapse: A sweet believed to bring peace and tranquility
Overview:Â This article explores the cultural significance and preparation of khapse, a traditional Tibetan and Sherpa snack central to the Losar (Tibetan New Year) celebrations.Detailed Findings:Â Khapse, a deep-fried doughy treat, is a symbol of Losar, a 15-day festival celebrating renewal. Its preparation is a communal activity, bringing families together. The article delves into the history of…
Insight of the Day: Feiyi: Luxury’s answer to ‘guochao’
Findings: • Feiyi (intangible cultural heritage) has emerged as an evolution of guochao (national style) in China, focusing on heritage preservation and authenticity rather than just making traditional designs trendy. • Younger Chinese consumers, especially Gen Z, are driving this trend by engaging with feiyi crafts on social media and purchasing feiyi-inspired products. • Luxury brands like…
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