Why is the topic trending? • Met Gala Theme Announcement: The unveiling of the Met Gala’s 2025 theme, “Superfine: Tailoring Black Style,” centered on Black men’s strategic use of fashion, is a significant event in the fashion world and thus a trending topic. • Focus on Black Dandyism: The specific focus on Black dandyism, a historically and…
Category: Inclusivity
Fashion: Stylish Beach-Ready Swimwear
Why it is the topic trending: • Inclusivity in Fashion: The focus on size-inclusive silhouettes in swimwear addresses a growing demand for representation and caters to a broader range of body types in the fashion industry. • Sustainable Materials: The use of innovative waterproof recycled fabric blend aligns with the increasing consumer interest in sustainable and environmentally…
Shopping: The power — and problem — of ‘girl words’ in 2025
Why It Is TrendingThe topic of “girl words” is gaining traction as brands and society grapple with the implications of language that objectifies women. The rise of the broligarchy—a term that encapsulates the dominance of male-centric narratives—has led to increased alienation among women, particularly in the context of online interactions and hate speech.OverviewIn 2025, the…
Fashion: Midlife women are being ignored by fashion brands – but these labels are getting it right
Why is this Topic Trending?Fashion brands are significantly underrepresenting women aged 50 and above despite their strong purchasing power, highlighting a critical market gap and potential for growth within the retail sector.OverviewMidlife women (aged 50+) represent substantial disposable income, yet mainstream fashion brands consistently overlook their unique style, preferences, and shopping needs, leading to a…
Restaurants: Halal QSR Menu Expansions
Why it is the topic trending: • Growing Halal Market: The inclusion of Halal options in the QSR industry reflects the increasing demand from Muslim consumers for food that adheres to their dietary requirements. This makes it a significant trend in catering to diverse customer bases. • Ethical Food Sourcing: Consumers are increasingly interested in where their…
Innovation of the Day: Elevated QSR Fish Sandwiches
Why It Is the Topic Trending: The launch of the Bojangler Deluxe Fish Sandwich by Bojangles for the Lenten season highlights a growing trend in the fast-food industry to offer premium, culturally relevant menu items that cater to specific dietary observances while not compromising on taste.Overview: The introduction of the Bojangler Deluxe Fish Sandwich is…
Insight of the Day: Why brands miss the mark on heritage month marketing
Why it is the topic trending: • Heritage Month Marketing Relevance:  In a socio-political environment where recognition of diverse groups is debated, how brands engage with heritage months becomes a sensitive and trending topic. • DE&I Backlash and Consumer Values:  The article highlights the context of some companies dialing back DE&I policies and political actions undermining heritage…
Insight of the Day: On newsstands now, Sports reIllustrated challenges media representation of female athletes
Why it is the Topic Trending Sports reIllustrated is trending because it addresses a critical issue: the representation of female athletes in media. By highlighting young, diverse female athletes, it challenges traditional narratives and promotes body confidence.Overview Sports reIllustrated, a collaboration between Sports Illustrated and Dove, features young female athletes, including 10-year-old Honor Smoke. The…
(Viral) Insight of the Day: Spike Lee, Giggs and More Star in Stone Island’s Latest “Community as a Form of Research” Campaign
Why It’s TrendingStone Island’s “Community as a Form of Research” campaign is making waves for its unique approach to brand-building by spotlighting diverse global subcultures and influential figures. The campaign’s latest iteration features iconic personalities like Spike Lee, Giggs, John Glacier, and Hidetoshi Nakata, blending fashion, culture, and individuality to redefine luxury outerwear.OverviewStone Island’s campaign…
Insight of the Day: Why Victoria’s Secret’s promise falls short in China
Why It’s TrendingThe topic is trending because Victoria’s Secret, a global lingerie giant, is failing to meet the needs of Chinese consumers despite its rebranding efforts toward inclusivity. This highlights a broader issue of cultural misalignment and performative inclusivity in the fashion industry, sparking discussions about consumer expectations, brand authenticity, and market adaptation.OverviewVictoria’s Secret’s struggles…
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