Why it is the topic trending: • New Product Launch for Popular Fast Food Chain: Wendy’s, a well-known fast food chain, is expanding its reach beyond its restaurants by making its popular bacon available for retail purchase in grocery stores. • High Consumer Interest in Wendy’s Bacon: Wendy’s bacon is a signature ingredient in many of its…
Category: Insperiences
Food: Campbell’s says cash-strapped consumers pushing at-home cooking to highest levels since early 2020
Why it is the topic trending: Why At-Home Cooking is Back on the Menu • Inflation is causing shoppers to be more selective with their spending and stretch their food budgets. • This economic pressure is leading consumers to favor cooking at home as a more cost-effective alternative to eating out. • The shift towards…
Restaurants: Grocery QSR Beef Patties
Why it is the topic trending: • Retail-QSR Convergence: The launch of Wendy’s beef patties in Kroger grocery stores highlights the increasing trend of quick-service restaurants expanding their presence into retail channels. This indicates a shift towards multi-channel brand experiences where consumers can access QSR products outside of traditional restaurant settings. • Premium At-Home Dining Demand: There…
Food: These viral food trends actually deliver
Why It Is Trending: • Economic Necessity & Affordability Rising grocery costs—USDA projects a 3.2% increase in 2025 after almost 25% inflation since 2020—are forcing consumers to rethink shopping and cooking habits. Budget-conscious households are embracing cost-saving hacks (e.g., using scraps for broth, regrowing produce) and recipes that maximize inexpensive ingredients without sacrificing flavor. •…
Restaurants: Fakeaway Meal Recipes
Why Is This Topic Trending? • “Fakeaway” goes mainstream. With food-at-home spending still elevated and third-party delivery fees rising, more shoppers want takeaway taste without the surcharge; eight in ten Americans now say saving money on food is their top 2025 priority. • Dupe culture jumps from fashion to food. Viral TikTok and Instagram “dupes” now target…
Restaurants: Consumers Thinking Twice Eating Out or Just Cooking at Home
Why Is the Topic Trending? • Rising Inflation Pressures: Significant increases in food prices and tariffs are pushing consumers to reconsider eating habits. • High Proportion Living Paycheck-to-Paycheck: Approximately 65% of U.S. adults are financially strained, prompting changes in both grocery and restaurant spending. • Dining Behavior Shifts: Consumers show increasing preference toward home cooking or cheaper dining…
Restaurants: Cocktails and connection: China’s ‘home bar’ trend
Why it is the topic trending: • Novel Social Phenomenon: The emergence of “home bars” in China as informal social hubs is a unique and noteworthy trend in urban lifestyles. • Addressing Loneliness and Isolation: The trend taps into the significant issue of loneliness among young people in China’s large cities. • Economic Pressures and Affordable Socializing: Home…
Restaurants: Meal kits: offering consumers what restaurants cannot provide
Why it is the topic trending: • Competition Between Grocers and Restaurants: The article frames meal kits as a tool for grocery retailers to compete directly with restaurants by offering consumers a unique value proposition. • Consumer Demand for Meal Planning and Prepping Help: Research data indicates that consumers, especially younger demographics, are seeking assistance with planning…
Restaurants: Gen Z Craves Café Vibes With No Starbucks Tab
Why Is This Topic Trending? • Home Café Experience: Gen Z is embracing the cozy café vibe at home to sidestep rising coffee shop prices. • Social Media Influence: TikTok influencers are spearheading the movement, sharing DIY coffee recipes and home café setups. • Cost-Conscious Decisions: The $7 latte has become emblematic of overpriced coffee culture, leading Gen…
Restaurants: We’ve Got Food At Home–Why Copycat Recipes Hit Harder Now Than Ever
• Why it is the topic trending: • Increased Visibility of Copycat Recipes: The internet and social media platforms have made copycat recipes for popular branded food items much more accessible and widely shared. • Consumer Focus on Control and Creativity in Cooking: The article suggests a shift in the perception of “food at home” from a…
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