Findings: • 41% of U.S. adults believe in ghosts/spirits • 64% of U.S. adults believe in at least one type of paranormal or supernatural phenomenon.Key Takeaway: • A significant portion of the U.S. population holds beliefs in the paranormal, particularly ghosts and spirits.Trend: • Continued interest and belief in supernatural phenomena despite advancements in science and technology.Consumer…

Key Findings: • The enjoyment of magic is not limited to a single personality type. Both skeptical, rational individuals and those with superstitious and paranormal beliefs find magic performances appealing. • Reflective skepticism, the tendency to critically evaluate information and experiences, is the strongest predictor of enjoying magic. • Spiritualism, the belief in a spirit detaching from the body, is also…