Why it is the topic trending: • Cost of Living Crisis Impacting Dining Habits: Rising inflation has led to French diners eating out less frequently, prompting some restaurants to explore more affordable menu options to attract customers. • Emergence of “Anti-Crisis Menus”: Restaurants like “The 6.90” in Paris are gaining popularity by offering main meals at significantly…
Category: Maximum Value
Snacking: Grocers sit in the middle of a snacking shift
Why it is the topic trending: • Changing Consumer Habits due to Economic Pressures: • Thrifty consumers are actively seeking ways to reduce their spending on snacks, leading to a shift in where they purchase these items. This increased price sensitivity is a significant factor driving the trends observed in the NielsenIQ report. • Grocers…
Restaurants: Dunkin’ shares its new summer menu
Why it is the topic trending: • Popular Brand Menu Update: Dunkin’ is a well-known and popular fast-food chain, particularly for breakfast and coffee. Any significant update to its menu is likely to generate interest among consumers, industry observers, and the media. • Competitive Fast-Food Breakfast Market: The article highlights the increasing competition in the fast-food breakfast…
Restaurants: Will Limited-Time Offers Increase as a Restaurant Trend Throughout 2025 and Beyond?
Why it is the topic trending: • Soft Sales and Decreased Traffic: Restaurants have been experiencing a downturn in sales and customer visits recently, prompting them to find ways to attract more business. Limited-time offers are seen as a tool to create excitement and urgency to encourage customers to dine out. • Rising Costs and Consumer…
Restaurants: In 2024, casual dining hit the reset button
Why it is the topic trending: • Significant shifts within the industry: The year 2024 saw major changes in the casual dining sector, with some chains experiencing remarkable success while others faced significant struggles, including bankruptcies. This contrast makes it a noteworthy period for analysis. • Consumer behavior changes: The article highlights evolving consumer habits, such as…
Snacking: Snacking Remains Popular, Though Momentum Slows in 2025
Why it is the topic trending: • Snacking as a Fundamental Part of Daily Life: Despite economic uncertainties, snacking has remained a deeply ingrained habit for U.S. consumers. • Increased Snacking Frequency: Nearly half of Americans (48.8%) are snacking three or more times a day, showing a year-over-year increase, particularly among younger demographics (18-44). • Snacking Fulfills…
Fashion: Can Jewellery Continue to Outshine Fashion?
Why it is the topic trending: • Resilience of Jewellery Market: The jewellery market has demonstrated remarkable resilience amidst a broader luxury downturn, showing modest growth while other sectors like leather goods have shrunk. This contrast makes jewellery a noteworthy and trending topic in the luxury industry. • Shifting Consumer Preferences (Gen-Z): Younger consumers, particularly Gen-Z, are…
Restaurants: Neither Burger King nor McDonald’s: this chain is killing it with its latest novelty
Why it is the topic trending: • Value Proposition in Inflationary Times: The article highlights how Applebee’s “All You Can Eat” offer resonates with consumers looking for affordable dining options amidst inflation. • Competitive Pricing Strategy: Applebee’s is directly positioned as a more appealing choice than McDonald’s and Burger King for customers seeking quality and good prices….
Travel: Summer travel marketing—how brands are changing tactics in an uncertain economy
Why It Is Trending: • Economic Uncertainty: Consumers are becoming more cautious about spending due to inflation and economic fluctuations, prompting a reevaluation of travel plans. • Increased Travel Demand: Despite economic concerns, 45.1 million people are expected to travel at least 50 miles from home this Memorial Day weekend, indicating a strong desire to…
Restaurants: How Pizza Hut and Yum! Brands are Bringing Chicken to the Forefront
Why This Topic Is Trending: • Gen Z’s Protein Preferences Nearly half of consumers aged 18–24 now rank chicken as their favorite protein after pizza, making poultry an essential category for chains seeking to capture younger diners. This shift reflects broad lifestyle changes—Gen Z seeks leaner proteins and varied menu options that balance taste with…