Category: Maximum Value

Insight of the Day: Consumers welcome ads when it saves them money

Findings1. Preference for Ads Over Extra Costs: • 66% of U.S. TV viewers prefer watching ads to save $4-$5 per month (June 2024), up from 61% in 2023. • Consumers are increasingly comfortable with ad-supported streaming options, with disapproval of ads falling from 36% (2022) to 13% (2023).2. Ad-Supported Video Usage Rising: • By 2025,…

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Insight of the Day: How Grocery Retailers and Brands Can Anticipate and Address Consumer Behavior Changes in 2025

Findings: • Consumers, now labeled as “unscripted consumers”, have shifted shopping habits due to inflation and compounded price growth since 2019. • Grocery retailers and brands must address evolving definitions of value, which now include not just price but also quality, convenience, time savings, and indulgence. • Key changes in consumer behavior: 1. Quick trips are…

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Insight of the Day: Purchasing power, sustainability, well-being: Euromonitor’s 2025 forecasts

Findings: • Consumers in 2025 will prioritize well-being and cautious spending, driven by inflation and a desire for long-term health. • The focus is shifting to preventive products and solutions that address specific health needs across all life stages. • Purchases will be intentional, with consumers valuing quality, functionality, convenience, and price over impulsive buying.Key Takeaway:Consumers…

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Insight of the Day: How are QSRs driving traffic despite price hikes?

Findings:1. Increased Traffic: 64% of QSR executives reported higher traffic in 2024, even with price increases.2. Top Factors for Success: • Food Quality (77%): Remains the most critical driver. • Speed of Service (58%): Key for customer retention. • Value Messaging (67%): Strongly linked to positive traffic outcomes when paired with price increases. • Loyalty programs (38%)…

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Insight of the Day: An In-Depth Look at Inflation’s Impact on QSRs and their Customers

Findings: • Dining Trends: 38% of Americans are dining out less compared to the previous year, driven by rising costs and tighter budgets. • Increased Spending: 59% of regular QSR customers perceive they are spending more on fast food. • Shifting Preferences: Customers prioritize value, loyalty rewards, and healthier menu options. • Health Consciousness: 74% of Americans want clearer…

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Insight of the Day: The State of Fashion 2025: Challenges at Every Turn

1. Industry Outlook:By 2025, 80% of executives foresee no significant improvement in the fashion industry due to economic instability, price sensitivity, and changing consumer behavior. Only 20% expect positive consumer sentiment.2. Declining Focus on Sustainability:Sustainability is deprioritized, with only 18% of fashion leaders identifying it as a top growth risk, down from 29% in 2024….

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Insight of the Day: Convenience stores say it’s getting tougher to compete with fast-food prices

FindingsConvenience stores (c-stores) face growing competition from quick-service restaurants (QSRs) due to aggressive QSR value meal deals. In response, c-stores are enhancing their foodservice strategies with value-oriented meal deals, diverse promotions, and strategic partnerships.Key TakeawayTo remain competitive, c-stores are focusing on affordability, value perception, and convenience, aiming to position themselves as viable foodservice providers on…

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Insight of the Day: How to Think About the Price of Food

Findings: Food prices have evolved drastically over the past century, influenced not just by inflation but by changes in wages, economic structures, and societal priorities. The rise in costs, especially for “food away from home,” reflects broader economic pressures, with modern inflationary impacts on food now overshadowed by the growing costs of housing and other…

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Insight of the Day: Private label grows again – why brands should be worried

Findings: • Private label products are gaining popularity, with strong sales growth across Europe and North America. • Consumers are shifting from branded products to private label alternatives due to cost and improved quality. • Private label market share is between 21% and 52% in European supermarkets, depending on the country.Key Takeaway: The rise of…

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