Findings: • “Little treat culture,” where people indulge in small snacks as a form of self-care or reward, is becoming more popular, especially among younger consumers. • Snacking is increasingly replacing full meals, with many consumers favoring small, easy-to-consume items. • Gen Z is particularly open to trying new flavors in familiar formats, such as…
Category: (Mis)Information
Insight of the Day: News Consumption and Trust Report
Findings: • YPulse’s 2024 News Consumption and Trust report explores the behaviors and preferences of Gen Z and Millennials when it comes to consuming news and the sources they trust. • The report surveys 1500 individuals aged 13-39 in the U.S. and Canada and 2500 in Western Europe, covering countries like the U.K., Italy, Spain, France, and Germany.Key Takeaway: Gen Z and…
Insight of the Day: How AI news anchors are battling Venezuelan censorship (and shielding human journalists)
Findings: • Operación Retuit uses AI-generated news anchors to share verified reports on Venezuela’s political situation following the July 28th presidential election. • Two AI avatars, La Chama and El Pana, act as news anchors to bypass censorship and protect human journalists facing persecution under the current regime.Key Takeaway:This initiative demonstrates the positive use of AI in safeguarding press freedom…
Insight of the Day: Grubhub reshapes college dining with integrated tech solution
Findings:Grubhub has expanded its presence on college campuses by integrating dining services with its app, allowing students to use meal credits, access robot delivery, and take advantage of eco-friendly reusable containers. The platform improves the overall dining experience for students, streamlines operations for campus food services, and reduces wait times.Key Takeaway:Grubhub’s tech platform provides a…
Insight of the Day: More Americans – especially young adults – are regularly getting news on TikTok
Findings: A growing number of U.S. adults, particularly young adults, are regularly getting news from TikTok. The share of adults regularly turning to TikTok for news has increased dramatically, growing fivefold from 3% in 2020 to 17% in 2024. Among TikTok users, 52% now report using the platform to get news, a significant rise from…
Insight of the Day: 6 trends for political media & news consumption in the US ahead of the 2024 Presidential Election
• Findings: Social media is playing an increasingly important role in political communication, especially for Gen Z, who are 58% more likely to consume political content on social platforms than TV. However, TV news remains the most trusted and widely used source overall, with 70% of total ad spend projected to be on linear TV. •…
Insight of the Day: How Americans Are Consuming Political News Ahead of the Election
Findings: • As the election nears, 80% of U.S. adults are following politics at least somewhat closely, up 9 percentage points from the start of the year, but still 11 points lower than during the 2020 election cycle. • The percentage of Americans who almost never read political blogs and websites now surpasses those who…
Insight of the Day: Drivers of traditional cars have ‘really poor’ knowledge of EVs, shows survey
Findings: • A survey of 1,000 UK drivers of petrol and diesel cars revealed that a significant majority lack basic knowledge about electric vehicles (EVs). Specifically, 57% of respondents could answer no more than two out of 10 questions about EVs correctly. • A substantial 23% of drivers failed to answer any questions correctly, highlighting…
Insight of the Day: What Types of Questionable Content Are Consumers Looking to Avoid on Social Media?
FindingsA significant number of US consumers are concerned about encountering questionable content on social media, particularly misinformation and AI-generated content like deepfakes. These issues have led to a decrease in trust in social media ads, with many consumers feeling less favorable towards brands whose ads appear alongside unsafe content.Key TakeawayMisinformation and AI-generated content are major…
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