Why it is the topic trending: • Emergence of “Zebra-Striping” Trend: Young Americans, particularly Gen Z, are increasingly adopting the trend of alternating between alcoholic and non-alcoholic beverages in restaurants and bars, creating a shift in drink consumption habits. • Growing Consumer Interest in Moderation: Data indicates that a significant percentage of alcohol drinkers are actively choosing…
Category: Moderation
Beverages: Americans Love ‘Lite’ Beer. Here’s Why—Plus 5 to Try
Why it is the topic trending: • 50th Anniversary of Miller Lite: The article marks the 50th anniversary of Miller Lite’s debut in 1975, a pivotal moment that established the “lite” beer category in the US. This milestone provides an opportunity to reflect on the history and enduring popularity of this beer style. • Dominance in…
Restaurants: The Sober Shift: Why Hospitality Must Rethink Nights Out
Why it is the topic trending: • Shifting Consumer Behavior: A significant change in British social habits, with a decline in alcohol consumption and a rise in preference for early morning food and drink experiences, is directly impacting the hospitality sector. • Economic Impact on a Key Industry: The hospitality industry, already facing challenges, is being further…
Beverages: Non-alcoholic wine moves from niche to mainstream in global market shift
Why it is the topic trending: • Significant Transformation in the Wine Industry: The global wine industry is experiencing a major shift with the rapid growth of the non-alcoholic and low-alcohol (NOLO) wine segment, indicating a fundamental change in the market. • Evolving Consumer Behavior: This growth reflects changes in how consumers are approaching alcohol, influenced by…
Beverages: Töst aims to reach moderate drinkers with sophisticated mocktails
Why it is the topic trending: • Rising Popularity of Nonalcoholic Beverages: The nonalcoholic beverage market is experiencing significant growth, driven by a focus on health and wellness, particularly among younger generations. • Targeting Moderate Drinkers: Töst’s strategy focuses on the large segment of consumers who are reducing their alcohol consumption but not abstaining entirely, a significant…
Beverages: How Cannabis Drinks Are Changing The Ritual Of Drinking
• Why it is the topic trending: • Growing consumer interest in alternatives to alcohol: Consumers are increasingly seeking beverage options that offer a different kind of social experience or relaxation without the negative side effects associated with alcohol, such as hangovers, high calorie counts, and potential health concerns. This shift in preference is driving interest…
Beverages: Refreshing revolution: the rise of soft drinks in Great Britain
Why it is the topic trending: • Growing Moderation Trend: The article highlights a significant shift towards moderation in alcohol consumption, making soft drinks a prominent and stable category in the On Premise market. • Consumer Behavior Change: The increasing preference for soft drinks over alcoholic beverages, especially among Gen Z, signals a notable change in consumer…
Beverages: Why German beer is disappearing
Why it is the topic trending: • Decline of a Brewing Icon: Germany, historically renowned for its beer, is facing a decline in its global and domestic beer reputation, which is significant news in the beverage world. • Shocking Statistical Revelation: New figures reveal a rapid decrease in global interest in German beer alongside a continued lack…
Beverages: How New Generations Are Embracing Tea
Why it is the topic trending: • Shift in Beverage Preferences: The article highlights a notable shift in beverage choices among younger generations (Millennials and Gen Z) who are increasingly embracing tea over coffee, a departure from previous generations’ strong affinity for coffee culture. • Surprising Statistics: The revelation that in the US, the 18-29-year-old demographic includes…
Beverages: Over 60-year low: Wine consumption falls heavily into the red
• Why it is the topic trending: • Significant Decline in Wine Consumption: The reported over 60-year low in worldwide wine consumption in 2024 is a major concern for the wine industry. • Impact of Economic and Health Concerns: The article highlights the “perfect storm” of factors contributing to this decline, including health concerns and economic pressures….
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