Why is this topic trending? • Shift Toward Mindful Drinking: Growing consumer interest in reducing alcohol intake for mental and physical health benefits. • Expanding Non-Alcoholic Product Innovation: Brands are creating sophisticated alcohol-free beverages, offering similar experiences to traditional cocktails, wines, and beers. • Cultural and Social Acceptance: Non-alcoholic choices have moved into the mainstream, becoming a standard…
Category: Moderation
Beverages: Gen Z are turning away from alcohol when stressed and choosing this drink instead
Why Is This Topic Trending? • Stress-Relief Reimagined: • Over half of 18–24-year-olds now choose tea over alcohol as their preferred way to unwind when stressed, signaling a shift from traditional alcoholic de-stressing methods. • Health and Wellness Focus: • Gen Z is increasingly health-conscious and seeks alternatives that contribute to overall wellbeing—tea, with its natural…
Beverages: What’s Pouring in 2025? The Biggest Trends Shaping Italy’s On Premise
• Why it is the topic trending: • Insights into Italy’s On-Premise Market: The article provides a look at the key trends influencing drinking habits in Italian restaurants, bars, and cafes for 2025, offering valuable information for the beverage industry. • Shifting Consumer Preferences: The piece highlights significant changes in how Italians are consuming beverages when eating…
Beverages: Gen Z not the main 0% beer target: Heineken
Why It Is the Topic Trending • Shift in Target Audience: Heineken’s focus on existing beer drinkers rather than solely targeting Gen Z highlights a significant shift in marketing strategies within the beverage industry. • Health and Wellness Movement: The growing trend towards health-conscious consumption is driving interest in non-alcoholic options. • Social Stigma: There…
Beverages: Cooking-Inspired Gins
Why It’s Trending • Culinary Crossover: • Artistry in Distillation: The concept of applying culinary techniques to spirit crafting is resonating with consumers who appreciate gourmet, thoughtfully composed products. • Botanical Diversity: • International Sourcing: Using a wide array of botanicals from various regions adds complexity and uniqueness to the flavor profile, appealing to sophisticated palates. •…
Beverages: The decline in wine consumption? If it’s mostly the more mature generations that are holding back
Why is the topic trending? • Challenging Traditional Beliefs: The article questions the common perception that declining wine consumption is primarily driven by younger generations, presenting data that suggests older generations, particularly Boomers, are also significantly contributing to the slowdown. • Generational Differences in Wine Habits: It explores the nuances of wine consumption across different age groups…
Beverages: Booze faces big tobacco moment
Why It Is Trending • Regulatory Momentum:• Health authorities and global bodies (e.g. WHO) are calling for warning labels on alcohol, akin to those on cigarettes.• Countries like Ireland are pioneering mandatory cancer warnings, which signals tightening regulation. • Investor Concerns:• US per capita alcohol consumption fell by 3%—the steepest drop since prohibition—prompting comparisons with…
Beverages: How the spirits category can master moderation in changing times
Why It Is Trending • Shifting Consumer Habits:• Nearly 24% of consumers now say they are drinking less overall.• Moderation has become the second biggest reason for the decline in traditional spirits consumption. • Health & Wellbeing:• Around 90% of those reducing alcohol cite lifestyle and wellbeing as their motivation.• Influential content—from podcasts like Diary…
Insight of the Day: How Americans view alcohol’s benefits and risks
Why It Is Trending The topic of alcohol’s benefits and risks is drawing heightened attention due to increased health advisories. A U.S. surgeon general’s warning that even moderate drinking can raise cancer risk has spurred media coverage, prompting consumers to reflect more critically on their alcohol use.Overview A Pew Research Center survey finds that around…
Insight of the Day: Kraft Heinz’s Crystal Light enters alcohol space for the first time
Why is Crystal Light entering the alcohol space? •   Consumer Trend:  Growing popularity of RTD alcoholic beverages, as consumers shift away from traditional wine and beer, valuing convenience.   •   DIY Trend:  Many consumers are already using Crystal Light as a mixer in their own alcoholic drinks. Kraft Heinz estimates that nearly 20% of current Crystal Light buyers already…
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