Why? • Gen Z’s “Sober Curious” Movement:  A significant driver is the rise of the “sober curious” lifestyle, particularly among Gen Z. Younger generations are increasingly choosing to reduce or abstain from alcohol, seeking healthier and more mindful alternatives for socializing and relaxation. CBD drinks like Trip perfectly cater to this trend by offering a sophisticated, alcohol-free…
Category: Moderation
Insight of the Day: Premiumisation ‘all but dead’, says SipSource report
Why?Premiumisation is considered “all but dead” in the alcohol industry due to a convergence of several key factors highlighted in the SipSource report: •   Shifting Consumer Lifestyles & Moderation:  A significant change is that consumers are increasingly choosing to moderate or abstain from alcohol altogether. This shift in lifestyle preferences means that the overall demand for alcoholic…
Insight of the Day: Tracking the Rise of NA Beer
The rise of NA Beer is driven by several interconnected factors, all pointing towards a significant shift in consumer preferences and priorities:   •   Growing Health and Wellness Movement:  More and more people are prioritizing their health and overall well-being. This includes making conscious choices to reduce or eliminate alcohol consumption as part of a healthier lifestyle.   •…
Insight of the Day: Shifts in moderation strategies for beverage alcohol
Why?The shifts in moderation strategies for beverage alcohol are happening due to a confluence of factors: • Growing Health and Wellness Consciousness:  Consumers are increasingly prioritizing their health and well-being. This leads them to seek ways to reduce the negative impacts of alcohol and align their drinking habits with a healthier lifestyle.   • Cultural Shift Towards Moderation:  Moderation…
Insight of the Day: Five consumer trends shifting the beverage alcohol industry in 2025
Why is this topic trending? • Future of Beverage Alcohol Industry: The article discusses key trends expected to shape the beverage alcohol industry in 2025, which is highly relevant for industry professionals, investors, and consumers interested in market dynamics.   • Economic Uncertainty and Growth Opportunities:  It addresses the context of persistent economic uncertainty and identifies emerging growth…
Insight of the Day: Carlsberg’s big push into the soft drinks arena
Why is this topic trending?The global beverage market is undergoing a major transformation. Consumers are increasingly health-conscious and seeking variety, leading to declining traditional beer consumption and a surge in demand for non-alcoholic options. Carlsberg’s strategic move to acquire Britvic and expand its soft drinks portfolio reflects this broader trend, making it a hot topic…
Insight of the Day: Five trends shaping the global alcoholic beverage market in 2025
Why This Topic is TrendingThe global alcoholic beverage market is undergoing significant transformation due to economic uncertainty, shifting consumer behaviors, and the rise of health-conscious lifestyles. Despite challenges like inflation and fluctuating consumer confidence, growth opportunities are emerging across various categories and regions, making this topic highly relevant for industry stakeholders.OverviewThe IWSR report identifies five…
Insight of the Day: Changes in consumption habits prompt shifts in wine category
OverviewThe U.S. wine market is undergoing a major transformation driven by shifting consumption habits, particularly among Gen Z and health-conscious consumers. While traditional wine consumption faces challenges, innovation in non-alcoholic options, premiumization, and packaging offers opportunities for growth. The article highlights how brands are evolving to meet the demands of younger, price-sensitive, and moderation-focused consumers,…
Insight of the Day: One-fifth of Gen Z embarrassed to consume non-alcoholic drinks
Detailed Findings:1. Embarrassment and Social Judgement: • 21% of Gen Z surveyed admitted to concealing their consumption of low or non-alcoholic drinks due to social pressures. • 38% of Gen Z men and 35% of Gen Z women are only willing to drink non-alcoholic beverages if their friends do too, highlighting peer influence.2. Rising Popularity of Non-Alcoholic Beverages:…
Insight of the Day: Tom Holland has just launched a non-alcoholic beer
Detailed Findings:1. Launch of BERO: Tom Holland introduces BERO, a premium non-alcoholic beer brand inspired by his journey to sobriety. • The brand targets those seeking balance without compromising on quality, flavor, or social enjoyment. • Features three varieties: Kingston Golden Pils (bold, malty lager), Edge Hill Hazy IPA (tropical with passionfruit and lime notes), and Noon…
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