Detailed Findings:1. Declining Champagne Sales: Global shipments of Champagne fell by nearly 10% in 2024, following a similar decline the previous year, with only 271 million bottles shipped. • France, a major Champagne market, saw a 7% drop in domestic sales due to political and economic uncertainty.2. Consumer Behavior Shifts: Inflation, geopolitical conflicts, and economic…
Category: Moderation
Insight if the Day: Are big brands a help or hindrance to no/low space?
Detailed Findings: • The no/low alcohol market has experienced significant growth, with volumes increasing by 47% in the UK between 2022 and 2023, while total beverage alcohol volumes declined by 2%. • Globally, the no/low market grew by 5% in 2023 and is now worth US$13 billion. • Major alcohol brands like Pernod Ricard and…
Insight of the Day: The changing landscape of alcohol and non-alcoholic drink preferences in the UK
Detailed Findings1. Decline in Alcohol Consumption: • Alcohol consumption in the UK dropped from 78% in August 2024 to 72% in December 2024. • Supermarkets dominate alcohol sales (87%), followed by bars and pubs (51%). • Social dynamics remain crucial, with 55% purchasing alcohol for themselves and others.2. Changing Alcohol Preferences: • Wine (67%) and…
Insight of the Day: Champagne makers say sales losing fizz amid global gloom and changing habits
Detailed Findings1. Declining Sales: Champagne shipments fell by 9.2% in 2024 compared to 2023, continuing a downward trend since a 2022 post-pandemic boom.2. Economic and Political Factors: Inflation, global conflicts, and political instability in major markets (France and the US) have dampened celebrations.3. Competition from Alternatives: Prosecco, English sparkling wine, and crémant are gaining favor, offering quality at…
Insight of the Day: Why America is in an alcohol recession
Detailed Findings: • Alcohol sales in the U.S. have declined for the first time in decades, with overall volumes falling 2.6% in 2023 and 2.8% in the first seven months of 2024. • Specific categories saw declines: beer down 2.9%, wine down 4.4%, and premium spirits like Remy Cointreau dropped nearly 23%. • Consumers are…
Insight of the Day: Pepsi Wild Cherry and Cream balances indulgence with a juicy flavor pop
Detailed Findings: • Pepsi is launching a new permanent flavor: Pepsi Wild Cherry and Cream. • The flavor combines the existing Wild Cherry with a creamy note, described as reminiscent of melted ice cream in cherry cola. • The launch builds on the success of Pepsi Wild Cherry, which has seen 8% year-over-year growth. • The new flavor…
Insight of the Day: The power of the non-drinker: how sober people now hold sway over their social groups
Detailed Findings: • 16% of Britons identify as non-drinkers, compared to 7% vegetarians and 4% vegans. • Two out of three UK adults say non-drinkers in their social group influence the choice of venue. • 98% of bars, pubs, and restaurants offer alcohol-free (AF) options, but often with limited choices. • 16% of venues only…
Insight of the Day: Why Nonalcoholic Beer Should Be in Your Year-Round Rotation
Detailed Findings:Nonalcoholic (NA) beer is becoming a staple in beer lovers’ year-round rotations, not just for Dry January. Brewers from major global labels to craft beer pioneers are investing heavily in NA products, driven by increasing consumer interest. Interestingly, most NA beer buyers are not teetotalers but regular drinkers who use NA options to extend…
Insight of the Day: Booze’s big rebrand: How nonalcoholic drinks took over the nightlife scene
Detailed Findings:Nonalcoholic (N/A) drinks are becoming mainstream in the nightlife scene, with venues such as El Prado in Los Angeles offering alcohol-free options like sparkling nettle tea, alcohol-free beer, and kombucha on tap. Many N/A brands are shifting their positioning from health-focused beverages to party-ready alternatives that mimic the look, feel, and experience of alcoholic…
Insight of the Day: Rising Health Consciousness Fuels Non-Alcoholic Beer Industry Growth
Summary of Findings •   Detailed Findings: The article reports on the significant growth of the non-alcoholic beer market, driven by rising health consciousness and changing consumer preferences.1  It highlights key drivers, including the “zero-proof movement,” flavor innovations, and increased availability through various channels.2 The report also identifies challenges such as taste perception and production costs. • Key Takeaway: The…
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