Detailed Findings1. Sparkling Tea Takes Center Stage • Luxury retailers Berry Bros. & Rudd and Fortnum & Mason report strong sales of sparkling tea as a refined, naturally alcohol-free alternative. • Tea-infused wines (e.g., Kylie Minogue’s 0% Sparkling Rosé) address flavor loss from de-alcoholization.2. Alcohol-Free Beer on Draught • Demand for no-and-low beer is soaring…
Category: Moderation
Insight of the Day: Are Young People Over Dry January?
Detailed Findings: • Participation in Dry January is declining among Gen Z and Millennials. • Young people are exploring alternative approaches to alcohol consumption, embracing the “sober-curious” movement. • YPulse’s Nightlife and Drinking report highlights a shift towards more personalized and flexible drinking habits.Key Takeaway: Young people are moving away from rigid alcohol consumption patterns…
Insight of the Day: The Six Biggest Ways Wine Will Change in 2025
Detailed Findings (Organized by Prediction):1. No-Alcohol Wine Achieves Luxury Status:Â Premium no-alcohol wines are emerging, driven by improving technology and health concerns.2. White Wines Gain Popularity:Â White wines, particularly chenin blanc and white blends, are outpacing reds globally.3. Imported Wine Prices May Fluctuate:Â Potential US tariffs could increase prices of imported wines, while also impacting domestic wineries that…
Insight of the Day: Gen Z: ‘Dry January is outdated’
Detailed Findings: • Gen Z and Alcohol: 20% of Gen Z in the UK don’t drink alcohol, 12% higher than the national average for other legal-drinking age groups. • Dry January Perceived as Outdated: Gen Z views Dry January as outdated, as many moderate their alcohol consumption year-round. • Flexi-Sober Lifestyle:  A growing trend towards a flexible relationship…
Insight of the Day: French red wine in sharp decline as tastes change among young drinkers
Detailed Findings: • Consumption Collapse: French red wine consumption has decreased by 90% since the 1970s. Overall wine consumption in France is down over 80% since 1945. • Generational Divide: Younger generations (Gen Z and Millennials) are drinking significantly less red wine than their parents and grandparents. They purchase half the volume of wine compared to older…
Insight of the Day: 5 Cocktail and Spirits Industry Trends to Watch in 2025
Detailed Findings:1. Tariffs Will Disrupt Spirits Trade: • Proposed tariffs by the potential incoming presidential administration (25% on goods from Mexico and Canada, additional 10% on goods from China, on top of previously proposed 10-20% universal tariffs) are expected to negatively impact the spirits industry. • The EU might reinstate a 25% retaliatory tariff on…
Insight of the Day: Forecast for the 0.0 category in 2025 appears promising
Detailed Findings1. Growing Demand: There is a notable increase in consumer interest in non-alcoholic beverages, driven by health consciousness and a shift towards mindful drinking.2. Innovative Products: Brands are developing a wider range of flavorful non-alcoholic options, including craft beers, wines, and spirits that closely resemble their alcoholic counterparts.3. Market Expansion: Retailers are increasingly dedicating…
Insight of the Day: Why Gen Z Is Drinking Less
Detailed Findings: Solcyré Burga’s article from the San Francisco Chronicle explores the declining alcohol consumption trends among Generation Z (born 1997-2012) in the U.S., despite an overall rise in alcohol use. The decline is influenced by a combination of legislative changes, shifting social norms, the rise of marijuana, altered socialization patterns, and evolving marketing strategies that…
Insight of the Day: The hottest drinks trends for 2025, according to the experts
Detailed Findings1. Moderation and Low/No Alcohol Trends: • Alcohol-free spirits, wines, and low-abv drinks are gaining popularity. • Innovations include mood-enhancing and low-alcohol cocktails with improved quality in alcohol-free wines.2. Tequila’s Rising Popularity: • Premium tequila and cream-based options are expected to grow, driven by their versatility and appeal.3. Classic Cocktails with Modern Twists: •…
Insight of the Day: ‘Zebra striping’ is the hottest new trend in drinks
Findings • Zebra Striping: A trend where consumers alternate between alcoholic and non-alcoholic drinks during a single visit to bars or restaurants. • Growth of Moderation: Alcohol moderation is increasing, with 25% of UK pub-goers adopting zebra striping. • Demand for Quality Experiences: Consumers still want enjoyable social experiences, even while moderating their alcohol intake….
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