Findings • Gen Z is consuming significantly less alcohol than previous generations, demonstrating a shift towards mindful and health-conscious lifestyles. • The “sober curious” movement encourages conscious reflection on alcohol consumption and aligns with Gen Z’s broader values of wellness and intentional living.Key Takeaway • Gen Z is redefining social norms around alcohol, replacing traditional…
Category: Moderation
Insight of the Day: How sparkling tea is taking on ‘Champagne moments’
Findings:1. Category Growth: Sparkling tea is rapidly emerging as a luxurious non-alcoholic alternative for celebratory moments, fine dining, and gifting.2. Premiumization: Products like Saicho’s Sixty Stone Mountain Sparkling Tea priced at £60 and exclusive collaborations like Fortnum & Mason’s Magnum Sparkling Tea highlight its sophistication.3. Versatility: Sparkling tea is being integrated into food pairings, cocktails, brunch menus, and afternoon…
Insight of the Day: The Case for Wine With Less Alcohol—and Fewer Calories
Findings: • Wine sales have been declining, but low-calorie wines are gaining popularity. • Consumers are seeking lower-calorie options without sacrificing taste. • Winemakers are innovating to produce wines that are both enjoyable and health-conscious.Key Takeaway:The demand for lower-calorie wines is driven by a growing health-conscious consumer base, particularly among younger adults.Trend:The rise of low-calorie…
Insight of the Day: How are brand owners trying to win over Millennial and Gen Z consumers
Findings:Millennials and Gen Z are drinking less alcohol, influenced by a focus on wellness, authentic experiences, and social responsibility. They prefer innovative, lower- or non-alcoholic options and value digital engagement with brands.Key Takeaway:Younger generations are reshaping alcohol consumption, favoring moderation, wellness, and socially responsible brands.Trend:The shift toward reduced alcohol intake and more conscious consumption.Consumer Motivation:Health…
Insight of the Day: One-fourth of Japanese consumers opt for low-alcohol beverages
• Findings: One-fourth of Japanese consumers now prefer low-alcohol beverages, with a notable concentration in younger demographics, particularly ages 25-34 (56%) and 18-24 (49%). • Key Takeaway: Health-consciousness is reshaping Japan’s drinking culture, encouraging low-ABV options. • Trend: The shift toward low-alcohol drinks signifies a move towards wellness-oriented social drinking. • Consumer Motivation: Health considerations drive the choice for…
Insight of the Day: Australia’s beer industry faces crisis from Gen Z
Findings:Australia’s beer industry is facing a decline in consumption, particularly among Gen Z. The shift is attributed to increasing costs, changing cultural perceptions of beer, and the growing influence of wellness culture, which prioritizes healthier lifestyles. Beer consumption has dropped by 5.5% in recent years, with many young adults turning to lower-alcohol or non-alcoholic options….
Insight of the Day: Passing fad or beverage of the future: non-alcoholic wine
FindingsNon-alcoholic drinks are gaining popularity across Europe, and there is growing interest in whether non-alcoholic wine can become a part of this trend, particularly in France, a country with a deep-rooted wine tradition.Key TakeawayWhile non-alcoholic wine is still a niche product, its popularity is expected to grow as the trend toward mindful drinking continues to gain…
Insight of the Day: ‘Dry Tripping’ Is The Latest Trend In Wellness Travel—And Hilary Sheinbaum Is Its Biggest Proponent
Findings: • The sober-curious movement is expanding, and non-alcoholic options in travel settings are in high demand. Hilary Sheinbaum’s initiatives aim to integrate non-alcoholic beverages into the travel industry, providing alternatives to alcohol at hotels, airlines, and airport lounges.Key Takeaway: • Non-alcoholic beverages are becoming essential in travel environments as more people seek sober travel experiences without sacrificing enjoyment. The…
Insight of the Day: Craft beer market pivots to meet consumer demand
Findings: • IPA styles continue to dominate the U.S. craft beer market, making up 51% of craft beer dollar sales, with significant growth driven by single-serve options in larger cans (19.2-ounce). • Non-alcoholic (NA) beer and “beyond beer” segments, such as flavored malt beverages (FMBs), are growing, driven by trends in health, wellness, and moderation. NA craft…
Insight of the Day: Cheers to Change: Why Non-Alcoholic Drinks Brands Are Here to Stay
Findings: • The demand for non-alcoholic beverages is growing, fueled by changing attitudes toward alcohol consumption, health-consciousness, and the desire for social inclusion without the drawbacks of drinking. • Non-alcoholic options are expanding rapidly, with big brands like Diageo, Heineken, and Asahi investing in alcohol-free alternatives. • The global non-alcoholic drinks market is valued at…
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