Beauty: How Believing Beauty Is Malleable Promotes Risk-Taking Behavior

• Why it is the topic trending: • Pervasive Impact of Beauty: Beauty is highlighted as having a significant influence in our lives, evidenced by its high ranking among global Instagram influencers (third most popular category as of 2023, after music and lifestyle). • Massive Cosmetics Industry: The cosmetics industry is projected to reach a value of…

(Viral) Insight of the Day: Filmmaker turns TikTok sensation having cups of tea with strangers

Why is this topic trending?The story of Will Sheers and “A Mug Of Life” is trending because: • Internet Sensation:  Sheers has quickly gained millions of views on TikTok with a simple yet heartwarming concept. • Positive Online Content: In a landscape often dominated by negativity, “A Mug Of Life” offers encouraging and uplifting content.    • Human…

Insight of the Day: The World Is Hopeful for a Better 2025

Detailed Findings: • Global Optimism on the Rise:  Globally, 71% of respondents across 33 countries are optimistic that 2025 will be better than 2024, a slight increase from the previous year and a significant increase from the record low in 2023. • Indonesia Most Optimistic: Indonesia has the highest level of optimism, with 90% of respondents feeling…

Insight of the Day: What is Hopecore on TikTok? Wholesome viral online trend explained

Findings: • Hopecore is a viral TikTok trend that started in late 2023 and gained popularity in 2024, spreading messages of positivity, hope, and optimism. • The trend initially centered around sports-themed content but has evolved to include heartwarming, family-friendly videos showcasing simple acts of kindness and joy. • Influencers and creators post montages of motivational quotes, videos of…

Insight of the Day: Capri pants and ‘cautious optimism’: What you missed at Copenhagen Fashion Week

Summary:Copenhagen Fashion Week (CPHFW) Spring/Summer 2025 showcased a blend of resilience and innovation. Despite the absence of major brands, CPHFW thrived with support from megabrands like Pandora and Zalando, along with star power like Pamela Anderson and Emily in Paris’ Lily Collins. Presentations gained prominence, offering a more accessible platform for emerging designers. Nordic designers displayed cautious optimism amidst economic challenges, with…