Why is this Topic Trending? • Innovative Use of Technology: Utilizing EEG technology to craft cocktails based on subconscious preferences marks a novel intersection of neuroscience and mixology. • Unique Consumer Experience: Offering personalized cocktails based on individual brainwave analysis presents a new frontier in consumer products. • Growing Interest in Personalization: The trend reflects…
Category: Personalization
Shopping: What are millennial consumers like? Statista reveals key data on this audience
Why it is the topic trending: • Key Audience in E-commerce: Millennial consumers represent a substantial and influential segment within the current e-commerce landscape, making their behaviors critical for businesses to understand. • Driving Force in Consumption: This generation doesn’t just buy; they actively research, compare products, share their opinions, and influence others’ purchasing decisions, amplifying their…
Beauty: AI, K-Beauty, Kids’ Products: Key Trends From Cosmoprof Worldwide Bologna 2025
Why it is the topic trending: • Insight into Beauty Industry Trends: Cosmoprof is a major international beauty trade show, and trends observed there provide valuable insights into the future direction of the beauty industry. • Emerging Consumer Demographics: The article highlights the growing importance of younger consumers (Gen Z and even younger), indicating a shift in…
Beverages: ‘Share a Coke’ is getting a Gen Z glow-up for 2025
Why is the topic trending? • Revival of Iconic Campaign: Coca-Cola is bringing back its popular “Share a Coke” campaign, which previously saw significant global success. The return of a well-known campaign often generates news. • Gen Z Focus: The campaign is specifically tailored to appeal to Gen Z consumers, a demographic many brands are eager to…
Travel: New Research Says Gen Z Drives a Shift in Business Travel Expectations, What You Need to Know
Why it is the topic trending: • Generational Differences in Business Travel: The study highlights significant differences in how Gen Z views and experiences business travel compared to older generations (Millennials and Gen X), indicating evolving expectations in the workforce. • Gen Z’s Unique Enthusiasm and Challenges: While Gen Z is eager for business travel, they report…
Luxury: Top 75 Luxury Trends in March
Why it is the topic trending: • Ongoing Innovation in Luxury: The article highlights the constant evolution and introduction of new products within the luxury market. • Demand for Enhanced Elegance and Functionality: Consumers in the luxury sector seek products that not only exude sophistication but also offer practical benefits and advanced features.Overview:The article showcases two distinct…
Shopping: The Secret to Getting Consumers to Trust Personalized Recommendations
How to make consumers trust recommendations • Target Variety Seekers: Focus your initial efforts on consumers who have a history of trying a wide variety of products or services, as they are already more inclined to trust recommendations.   • Highlight the Range of Options: Even for consumers who don’t have a history of high variety, make them…
Beauty: The most innovative companies in beauty for 2025
Where innovation comes from • Deep Understanding of Evolving Consumer Needs and Pain Points: All the brands demonstrated a keen awareness of what consumers are currently looking for, the problems they face in their beauty routines, or previously unmet needs in the market. This includes desires for convenience, affordability, specific product types, and solutions for particular…
Insight of the Day: The rise of hyper-premium and hyper-personalised chocolate
Why it is the topic trending:The topic of hyper-premium and hyper-personalised chocolate is trending due to the significant projected growth of the confectionery market (reaching $619.25bn in 2025), coupled with evolving consumer demands for unique, personalized, and luxurious experiences. Confectioners are increasingly focusing on these strategies to drive growth, innovate their product offerings, and engage…
Insight of the Day: Which Brand Messages Are Consumers Likely to Engage With?
Why is this Topic Trending?As digital marketing channels evolve, businesses need to understand which platforms influence consumer purchases the most. Recent research from Marigold reveals that while email marketing remains the top driver of purchases overall, social media is increasingly dominant among younger consumers. This trend is reshaping marketing strategies, pushing brands to adopt more…
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