Category: Personalization

Insight of the Day: 1 in 4 Gen Z and millennials say they bring their own condiments to restaurants—especially hot sauce

Why it is the topic trending: This trend is trending because it reflects a generational shift in dining preferences. Younger diners, particularly Gen Z and millennials, value personalization and bold flavors, so much so that they’re bringing their own condiments to restaurants. This highlights a cultural movement toward customization and a desire for unique dining…

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Innovation of the Day: Curated Online Fashion Storefronts

Why is the topic trending? • Fractured Consumer Identities: The rise of niche subcultures and diverse online communities has led to a fragmentation of consumer identities. People no longer adhere to monolithic fashion trends, but rather seek out styles that reflect their unique interests and affiliations. • Algorithmic Personalization Expectations: Consumers are now accustomed to highly personalized…

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Insight of the Day: A new beauty force emerges in China

Why is This Topic Trending? • Emerging Gen Alpha Influence: • Generation Alpha (born 2010 onward) is rapidly emerging as a significant consumer group in China’s beauty market. • Digital Immersion & Early Exposure: • These young consumers are digital natives, heavily influenced by short-video platforms (Douyin, Xiaohongshu, Bilibili) from an early age. • Shift…

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Insight of the Day: Gen Z Doesn’t Trust AI for Travel Booking

Why is this topic trending? AI’s increasing presence in various industries, including travel, makes its adoption (or lack thereof) a relevant topic. Gen Z’s travel preferences and tech usage are also widely discussed due to their growing economic influence.Overview: Contiki’s “Voice of a Generation” survey found that 77% of Gen Z respondents haven’t used AI for any…

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Insight of the Day: Western, Boho Mysticism, and Niche Social Media Curation Shape 2025 Fashion Trends

Why Is This Topic Trending?Fashion in 2025 is characterized by an evolution of familiar trends rather than entirely new concepts. Influenced by Western aesthetics, bohemian styles, and social media curation, these trends reflect broader cultural shifts, including a greater focus on individual expression, nostalgia, and spirituality.Overview • Western Influence: The Great American West is making a…

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Insight of the Day: Top 50 Travel Trends in February

Why is the topic trending?The topic of travel trends is consistently trending as the travel industry is dynamic and ever-evolving, constantly adapting to consumer preferences, technological advancements, and global events. This article specifically highlights the latest trends emerging in February 2025, showcasing innovations and shifts in air travel, booking technologies, and luxury experiences, making it…

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Innovation of the Day: Choose a Side: McDonald’s Invites Fans to Personalize Things With McSmart Meal

• Why it is Trending: McDonald’s is a global fast-food giant, and any campaign they launch has significant reach and impact. This campaign focuses on personalization and value, both key trends in the fast-food industry. • Overview: McDonald’s McSmart Meal campaign allows customers to choose their favorite sides, promoting variety and value. The campaign uses playful visuals…

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(Viral) Insight of the Day: Starbucks baristas are writing more than just names on cups—and not everyone is happy about it

Why It’s Trending Starbucks is reigniting conversations about personalization in the service industry by bringing back handwritten names—and now even uplifting messages—on cups. This humanized touch is sparking interest on social media, with customers sharing photos and videos of the personalized cups, while also stirring debate among both baristas and consumers over its practicality and…

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