Overview • Partnership Launch: • Spotify teams up with American Express (Amex) and Resy. • New In-App Experience: • “Music Tastes by Amex” offers personalized restaurant recommendations based on users’ favorite songs. • How It Works: • Users select one of eight major U.S. cities. • Spotify’s algorithm creates a “Music Taste” profile using descriptors…
Category: Personalization
Innovation of the Day: Just Salad’s AI assistant crafts the perfect bowl for every customer
Overview:Just Salad’s “Salad AI” is a new mobile app feature that uses artificial intelligence to create personalized salad recommendations for customers. By asking about dietary preferences, nutritional goals, and flavor cravings, the AI acts as a virtual personal chef, suggesting four tailored salad options with dressings and nutritional information. This tool exemplifies the growing trend…
Innovation of the Day: Cheeky Coffee Ads
Overview:Starbucks’ new advertising campaign, developed in partnership with the agency Anomaly, marks a significant shift in the company’s marketing strategy. Premiering during the AFC Championship game, the campaign moves away from product-centric advertising and instead focuses on the personal connections between baristas and customers. By highlighting baristas writing motivational messages on cups, alongside the familiar…
Insight of the Day: New Report Highlights Trends in the Perfume & Fragrance Market
Detailed Findings: • The global perfume and fragrances market is projected to grow at a CAGR of 2.98% from 2023 to 2029. • The APAC region, particularly China and India, holds the largest market share due to rising disposable incomes, urbanization, and a growing middle class. • Significant growth is also observed in Latin America…
Insight of the Day: Consumers have big love for brand text interaction
Detailed Findings:A recent Vibes survey of over 1,000 mobile-centric consumers reveals a strong preference for receiving weekly text communications from brands. Four out of five consumers want frequent text interactions, and 86% prefer redeeming brand offers through digital wallets rather than via email or mobile apps. These findings underscore the growing importance of SMS and…
Insight of the Day: Five Wellness Trends To Watch In 2025
Detailed Findings:Nicole Dunn’s article outlines five emerging wellness trends poised to shape the industry in 2025. These trends include the mainstream adoption of red light therapy, a surge in strength training for longevity (especially among women), personalized wellness solutions driven by AI, the rising popularity of customizable health testing kits, and an intensified focus on…
Insight of the Day: What’s in a name? The terrific, trashy rise of personalised fashion
Detailed Findings:1. Personalization is Everywhere: From high-end brands like Roger Federer’s clothing to everyday items like caps, socks, and water bottles, personalization is a widespread trend.2. Democratization of Luxury: Monogramming and customization, once exclusive to the wealthy, are now accessible through fast-fashion retailers and online platforms like Etsy.3. Self-Branding in the Social Media Age: The trend reflects the…
Insight of the Day: Generation Alpha: How Fashion Players Can Target Tomorrow’s Consumers
Detailed Findings: • Generational Influence: Generation Alpha, born from 2010 onward, is set to become the largest generation of active consumers by 2040. Although they do not yet earn their own income, they significantly influence their parents’ purchasing decisions. • Technological Integration: Gen Alpha is the first generation fully born in the 21st century, growing up amidst…
Insight of the Day: 2025 Predictions: social media is OUT & food politics are IN
Detailed Findings1. Shift in Social Media’s Role: Social media platforms will still be used, but their cultural significance will diminish. The way people engage with these platforms will evolve, focusing more on meaningful interactions rather than mere entertainment.2. Food as Political Identity: Food choices are increasingly becoming a reflection of political beliefs. Consumers will view…
Insight of the Day: 7 Retail And Food Trends To Watch In Europe In 2025
Detailed Findings: Sajin Saju’s article from Adobo Magazine explores seven key retail and food trends poised to shape the European market in 2025. Amidst economic challenges such as inflation, energy price hikes, and a cost-of-living crisis, these trends highlight how retailers and food businesses are adapting to evolving consumer behaviors and leveraging technological advancements to thrive…
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