Category: Personalization

Insight of the Day: The Viral Snack Fans Are ‘Getting Out of Bed’ to Make

Findings: • The loaded cereal trend has gone viral on TikTok, revolutionizing how people enjoy cereal by treating it like a customizable dessert or snack. • Originating from TikTok creator @laurenhoffman0, the trend involves adding creative toppings like fruits, nut butter, brownies, Nutella, or even ice cream to cereal. • The trend’s simplicity and versatility have…

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Innovation of the Day: Online Recipe Sharing Platforms

Findings:1. AI-Enhanced Recipes: Prepvil uses AI to improve recipe suggestions, cooking techniques, and meal outcomes.2. Personalized Nutrition Planning: The platform plans to offer tailored meal plans, ingredient selection, and cookware recommendations.3. Integrated Ingredient Delivery: Prepvil aims to supply fresh ingredients, creating a seamless cooking experience.Key Takeaway:Prepvil revolutionizes home cooking by combining AI-driven recipe suggestions with personalized nutrition planning…

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Insight of the Day: Why Americans Love Iced Coffee

Summary of “Why Americans Love Iced Coffee”Findings:1. Rising Popularity of Iced Coffee: • Americans spent $17 billion on iced coffee, cold brew, and frozen coffee drinks in 2023, doubling the amount spent in 2016. • Starbucks reports that cold drinks make up 76% of its beverage sales.2. Demographic Appeal: • Iced coffee is most popular among Gen…

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Insight of the Day: Nordstrom leverages generative AI for holiday app refresh

Findings:1. AI Integration: • Nordstrom’s refreshed app uses generative AI to deliver personalized features, including trend reports that blend stylist expertise and AI insights. • Other features include Style Swipes, enhanced search, and personalized recommendations based on user behavior.2. Enhanced Shopping Experience: • The app is designed to mimic in-person shopping with tools like the holiday…

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Insight of the Day: What will be the beauty trends for 2025?

Key Takeaways: • Personalization: Consumers will demand customized solutions, with technology playing a crucial role in diagnosis and product recommendations.    • Sustainability:  Environmental concerns will drive demand for eco-friendly products and practices, particularly water conservation. • Holistic Wellness: Beauty will be viewed as part of overall well-being, with a focus on mental and emotional health alongside physical appearance….

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Insight of the Day: The growing trend of personalization in confectionery

Findings: • Consumers are increasingly influenced by personalized food products, with 24% always and 30% often swayed by such offerings. • Personalization in confectionery includes customized messages, flavors, dietary accommodations, and even region-specific adaptations. • Manufacturers need to adopt flexible production processes to cater to this demand for small-batch, customized products. • esarom’s “create your…

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Insight of the Day: Kantar highlights marketing trends to watch in 2025

FindingsKantar’s report outlines emerging marketing trends across video, social media, AI, sustainability, creator communities, inclusivity, demographic shifts, innovation, retail media networks, and livestreaming. These trends highlight the need for brands to balance traditional and digital media, embrace inclusivity, and leverage data-driven personalization.Key TakeawayMarketing success in 2025 will hinge on brands’ adaptability to a diverse, data-centric,…

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Insight of the Day: Season Swapping And Detour Destinations: These Are The Biggest Travel Trends For 2025

FindingsThe travel landscape in 2025 is shaped by innovative trends that cater to evolving traveler preferences, including a focus on detour destinations, season swapping, and immersive experiences such as culinary tourism and “set-jetting.” These trends emphasize flexibility, personal experience, and cost-saving strategies.Key TakeawayTravelers in 2025 are prioritizing unique, customizable experiences that go beyond traditional destinations…

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Insight of the Day: How beauty brands can win the holiday season with speed, unboxing, and personalization

FindingsOuterspace’s survey highlights key consumer trends for beauty brands this holiday season: fast fulfillment, premium unboxing, and personalization. These elements are critical for meeting holiday demand and enhancing customer loyalty, with a particular focus on skincare and fragrance products as low-risk, giftable options.Key TakeawayTo win over holiday shoppers, beauty brands should prioritize fast, reliable shipping,…

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