Why it is the topic trending: • Renaissance of a Historic Spirit: PoitÃn, once Ireland’s original and often illicit spirit, is experiencing a revival. This resurgence is driven by a growing consumer interest in authentic, heritage-rich, and bold-flavored spirits. • Craft Distillers Leading the Way: A new wave of craft distillers is championing PoitÃn’s revival, modernizing production…
Category: Premiumization
Beverages: How Heineken tapped into China’s beer market
Why It’s Trending: • Market Size and Growth: China’s beer market is colossal, representing a significant opportunity for premium brands. The burgeoning middle class, with its expanding disposable income, fuels this growth, creating a demand for higher-quality, international products. This demographic is not merely consuming; it’s experiencing, seeking sophisticated products that align with their evolving…
Beverages: US ‘Tequila Seekers’ Desire Additive-Free, Aged Tequila
Why it is the topic trending: • Popularity of Tequila: Tequila’s status as a top-selling spirit in the US ($6.7 billion in sales for 2024) ensures that trends within this market are closely watched. • Understanding Dedicated Consumers: The study focuses on a specific segment of dedicated tequila drinkers (“Tequila Seekers”), providing valuable insights into their preferences….
Beverages: What’s Trending In Tequila Right Now?
Why it is the topic trending: • Tequila Renaissance: Tequila has shifted from being a shot to a trendy spirit in recent years. • Increased Sales: Waitrose reported a surge in tequila sales in late 2024. • Popularity in Cocktails: Margaritas were among the top 10 most popular cocktails in the UK in the past year. • Improved…
Beverages: The intriguing luxury coffee trends delighting connoisseurs in 2025
Why it is the topic trending: • Focus on Luxury and Innovation in a Popular Beverage: The article delves into the latest high-end trends in coffee, a globally loved beverage, highlighting the innovation and premium experiences that are captivating coffee connoisseurs in 2025. • Detailed description: The exploration of creative flavor combinations, luxurious reimaginations of classics, and…
Confectionery: Luxury Easter Eggs: Will ‘Seasonal Premiumization’ Drive a New Holiday Trend in the US?
Why it is the topic trending: • Emerging Luxury Trend: The article highlights the growing phenomenon of luxury Easter eggs gaining traction, particularly in the European market, which suggests a potential new trend within the broader Easter celebrations. • Seasonal Premiumization: The concept of “seasonal premiumization” is introduced, indicating a consumer interest in higher-end, more special versions…
Entertainment: How much are people willing to pay for a super premium music subscription?
• Why it is the topic trending: • Next Phase of Music Streaming: The article discusses the music industry entering “Streaming 2.0” and the search for new revenue streams as current markets reach saturation.   • Introduction of Super Premium Subscriptions: The concept of a higher-priced “Supremium” music subscription tier is being explored as a potential solution to…
Insight of the Day: Why emerging markets show promise for specialty coffee in a period of price uncertainty
Why is this Topic Trending?As mature specialty coffee markets struggle with rising costs, market saturation, and financial pressures, emerging markets are experiencing rapid growth in specialty coffee consumption. Regions like Eastern Europe, the Middle East, India, and Latin America are seeing an influx of new specialty cafés, younger affluent consumers, and global coffee chain expansions. This…
Insight of the Day: The future’s bright for beer, says AB InBev, thanks to power brands and premiumization
Why? Key Aspects of Elevated Beer Experiences:1. Enhanced Sensory Enjoyment: •   Taste and Quality: Premium beers are crafted with higher-quality ingredients, unique brewing processes, and often more complex flavor profiles. The “elevated experience” starts with a superior taste compared to standard beers.   •   Presentation:  Premium beers are often served in specific glassware designed to enhance aroma and visual…
Insight of the Day: How GDK is disrupting kebab culture
Why?GDK is disrupting kebab culture for several key reasons, all centered around changing perceptions and elevating the kebab experience beyond the traditional late-night takeaway. Here’s a breakdown of why GDK’s approach is disruptive:   •   Redefining the Image of Kebabs: Traditionally, kebabs are often seen as a greasy, unhealthy, and late-night fast food option. GDK is actively changing this…
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