Category: Premiumization

Innovation of the Day: Chef-Developed Protein Bars

Why is this topic trending? The intersection of gourmet food and health/wellness is a hot trend. Consumers are increasingly seeking nutritious options that also taste delicious and offer a premium experience. Chef collaborations add an element of prestige and excitement to everyday products.Overview: TUSOL partnered with Chef Kostow to create two new protein bar flavors: Salted Caramel…

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Insight of the Day: Why are we going nuts for pistachio?

OverviewPistachios are taking the world by storm, appearing in everything from pastries and chocolates to coffees, perfumes, and even fashion. This trend towards pistachio-themed products and flavors is not only a culinary phenomenon but also a cultural one, signaling luxury and sustainability.Detailed Findings • Historic Significance: Pistachios are an ancient crop, deeply rooted in Middle Eastern…

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Innovation of the Day: Experimental Whiskey Ranges

OverviewIn early 2025, Tailored Spirits Co., an Edinburgh-based bottler, launched “The Experimental Series,” a new range of limited-edition whiskies designed to offer consumers a variety of unique and unexpected flavor profiles. This series includes three distinct expressions: the Axis seven-year-old Croftengea single malt, the Buck Fettercairn 13-year-old, and the Claw eight-year-old Ardmore. Packaged in scientific-style…

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Insight of the Day: Three Sixty Vodka leads in Germany

Summary OverviewThree Sixty Vodka has solidified its position as Germany’s leading premium vodka brand for the third consecutive year. Despite a declining market overall in 2024, Three Sixty achieved a 2% sales increase, showcasing its resilience and strong market presence. The brand’s success is attributed to its commitment to quality, innovative product offerings, extensive presence…

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Insight of the Day: The biggest problem with alcohol-free drinks? Their price tags

Detailed Findings: • Alcohol-free drinks often cost as much as or more than their alcoholic counterparts, despite the lack of alcohol-related taxes. • Reasons for the high prices include the cost of developing new technologies, the use of quality ingredients, and the challenges faced by smaller brands in achieving economies of scale. • Consumers are…

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Insight of the Day: The UK No-Alcohol Market: Key Statistics and Trends

Detailed Findings:1. Market Performance: • The UK no/low alcohol market more than doubled in size in 2024 compared to 2023. • No-Alcohol Beer: The most dynamic segment, growing by 20% in 2024 vs 2023, now accounts for over 2% of the UK’s total beverage alcohol market. • No-Alcohol Wine: Grew by 8%, while low-alcohol wine fell…

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Insight of the Day: How The Fusion Of Tequila And Fashion Shapes Its Future

Detailed Findings: • The article explores the growing relationship between the premium Tequila industry and the fashion world, through an interview with Karina Sanchez, Global Brand Ambassador for Don Julio. • Sanchez highlights the shared values of craftsmanship, heritage, and cultural expression between the two industries. • Don Julio’s recent release, Alma Miel, exemplifies the…

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Insight of the Day: Who is the Draft beer consumer?

Detailed Findings:The Draft Beer Report by Draftline Technologies and CGA by NIQ reveals that U.S. On-Premise draft beer consumers are a varied, high-value segment with diverse demographics and distinct preferences. Although 66% of consumers are male and 51% are 55 or older, there remains a significant portion of female and younger drinkers. These consumers frequent…

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Innovation of the Day: Brown Butter Cubes

Detailed Findings1. Convenience and Versatility: • Pre-made brown butter in sticks, blocks, and cubes offers a time-saving solution for home cooks and chefs. • Adds warm, toasty, nutty flavor to a range of dishes, from proteins and vegetables to cookies and desserts.2. High-Quality Ingredients: • Made from grass-fed butter, known for its higher beta carotene…

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