Findings:Pistachio has become a rising star in confectionery, with web searches up 60% since 2019. Social conversations about pistachios have grown by 10% in the last year, and it’s increasingly being used in premium treats, especially in products like lattes, cookies, and chocolates.Key Takeaway:Pistachio’s creamy flavor, health benefits, and sustainability have pushed it into the…
Category: Premiumization
Insight of the Day: Valentino leans into fashion history for next beauty chapter
Summary: • Valentino Beauty’s Strategy: Leverages its haute couture heritage to differentiate itself in the competitive luxury beauty market. • Key Moves: Launched “Anatomy of Dreams” fragrance inspired by haute couture and plans to release new makeup with similar themes. • Goal: To become the top choice for luxury beauty consumers. • Current Success: The fragrance business is thriving, with…
Insight of the Day: Premium mixers: flavours with a twist
Findings: The mixer category has evolved dramatically, moving beyond traditional flavors like Indian tonic to embrace a broader range of innovative and unconventional options. This shift is driven by changing consumer preferences, an evolving spirits market, and the demand for more unique, healthier, and premium mixer choices. Brands are experimenting with flavors like elderflower, lemon,…
Insight of the Day: How unique ice-cream flavours can enhance customer loyalty
Summary:The article highlights the growing popularity of ice cream in the UK, evidenced by increased sales and consumer interest. Several factors are contributing to this trend: • Quality: Consumers are willing to pay more for high-quality ice cream with unique flavors and innovative offerings. • Affordability: Ice cream remains an affordable treat even during economic challenges. • Customization: Consumers enjoy…
Insight of the Day: El Dorado: cask strength could ‘redefine’ rum sector
Findings: • El Dorado, a premium rum brand from Guyana, is leveraging the growing trend of premiumisation in the rum category to expand its global presence. • The brand’s focus on cask-strength rums, particularly high-ester expressions, is seen as an opportunity to redefine the rum category and attract sophisticated consumers. • El Dorado’s first high-ester,…
Insight of the Day: Brandy gets a makeover
Findings: • Declining Sales and Aging Image: Spanish brandy is experiencing slow sales growth and is perceived primarily as a drink for older consumers. • Market Share: In 2022, Spanish brandy accounted for 6% of global consumption, with volume sales expected to grow at a 3% CAGR from 2022-2027 following a 30% rise in 2022. • Market…
Insight of the Day: Inside Thailand’s burgeoning beauty market
Findings: • The beauty and personal care market in Thailand is flourishing despite economic challenges. • It generated around $6.3 billion in revenue in 2023, making it one of the largest in Southeast Asia. • International brands are investing heavily in the market. • Thai beauty brands are also expanding globally. • The market is driven…
Insight of the Day: The trends that drove prestige beauty’s 8% sales growth in H1 2024
Findings: • Prestige beauty market growth: The U.S. prestige beauty market saw an 8% increase in sales during the first half of 2024, reaching $15.3 billion.   • Fragrance leads the way: Fragrance was the fastest-growing category, with a 12% increase in sales, driven by higher-priced perfumes and travel-sized products.   • Bifurcation in consumer preferences: Consumers are increasingly divided…
Insight of the Day: Wake up your breakfast drinks menu
Summary:The article explores the evolving landscape of breakfast beverages in the hospitality industry. It highlights the growing consumer preference for premium, specialty coffee and the increasing popularity of iced beverages even at breakfast time. In addition to coffee, the article discusses the importance of quality tea options and the potential for fruit juices and smoothies to offer a healthier…
Insight of the Day: Is age-statement Scotch the next big trend?
Findings: • Resurgence of Age-Statement Scotch: The article highlights a recent trend in the Scotch whisky industry, marked by a significant increase in the release of age-statement bottlings, especially those with higher age statements (18 years and older). • Shift from NAS: This represents a departure from the previous trend of no-age-statement (NAS) whiskies, which were prevalent about a decade…
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