Findings:Bold flavors like spicy dill pickle, salty licorice, and freeze-dried candy are on the rise, with significant growth in Google searches and TikTok views.Key Takeaway:Sensory-driven snacks combining strong flavors and crunchy textures are gaining popularity, with TikTok driving early discovery.Trend:”Bold Flavors and Sensory Snacking”Consumer Motivation:Consumers are motivated by unique flavors, sensory experiences, and health-conscious snacking.Driving…
Category: Snacking
Insight of the Day: Consumers’ eating patterns driven by disruption of daily routines
Summary: • Findings: Consumers’ eating habits have shifted due to disruptions in daily routines, with 86% of eating occasions now happening at home. The “snackification” of meals is on the rise, with more snacking throughout the day instead of traditional meals. Lunch in the restaurant industry has been permanently disrupted, seeing a 15% decline since…
Insight of the Day: Cultured dairy capitalizing on snack trends
Findings: • Cultured dairy products like yogurt, cottage cheese, sour cream, cream cheese, and dips are increasingly popular as snacks and cooking ingredients. • Refrigerated dairy-based dips are booming, with brands like Marie’s launching innovative flavors that align with consumer trends. • Yogurt remains a versatile snack, with brands like Danone introducing new lines that…
Insight of the Day: Savory, sweet, or something else? British snack preferences
Findings: • The UK snacking landscape is diverse, with fruits and vegetables leading daily snacking preferences among Britons. However, indulgent options like confectionery, crisps, and savoury biscuits also remain popular.Key Takeaway: • While health-conscious snacking is prevalent, with fruits and vegetables being top choices, there is still significant demand for indulgent and savoury snacks. Brands…
Insight of the Day: Consumers prefer sweet over salty snacks, as healthy options ripe for innovation
Summary of Snacking Habits ReportFindings • Sweet & Salty: Consumers favor sweet snacks slightly more than salty ones. • Spontaneous Snacking: Most snacking is unplanned and driven by cravings. • Indulgence & Hunger: Snacks are primarily consumed for indulgence or to satisfy hunger between meals. • Taste & Convenience: Taste and convenience are key factors in snack choices. •…
Insight of the Day: Mars’ move for Kellanova underlines endurance of snacking – and changing shape of indulgence
Summary:Mars’ acquisition of Kellanova, the home of Kellogg’s (outside the US) and Pringles, for $36 billion, is a significant move in the food industry. This acquisition highlights several key points: • Mars’ Strategic Expansion: Mars is diversifying its portfolio by expanding into the salty snack market with Pringles and continuing its investment in healthier snacking options. This strategic move aligns with…
Insight of the Day: IFIC releases latest spotlight survey on snacking habits
Summary of Snacking Habits ArticleFindings: • Snacking is increasingly popular, with 74% of Americans snacking at least once daily and 56% replacing meals with snacks. • Consumers define snacks as something eaten between meals. • Most snacks are sweet, salty, or crunchy, often paired with a beverage. • Fruit is the most sought-after snack food, followed by protein and grains….
Insight of the Day: Three Value Strategies to Drive Growth of Snacking in Asia
SummaryFindings: • Snacking is a significant and growing market in Asia, but consumers are price-sensitive and easily switch brands. • Smaller pack sizes are preferred in Asia, offering a way for brands to provide value and cater to evolving tastes. • China’s snack market is massive but slowing, while Thailand and the Philippines offer emerging growth opportunities. •…
Insight of the Day: Opportunities for Snacking and Entertaining
Key Takeaways from IDDBA 2024: • Entertaining and Special Occasions: Consumers are celebrating more than just holidays, leading to a growing demand for products focused on entertaining. • Snacking: Snacking is on the rise, with consumers seeking convenient and diverse options for on-the-go consumption. • Breakfast at Home: Most breakfast occasions happen at home, creating opportunities for the perimeter to offer…
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