Why It’s TrendingThe Jellybean-Infused Popcorn Snacks trend is gaining traction as consumers seek innovative, nostalgic, and texturally exciting snack options. This trend combines the beloved flavors of jellybeans with the crunch of popcorn, creating a unique and indulgent snacking experience. The rise of affordable indulgence alternatives, driven by rising chocolate prices, has further fueled the popularity of…
Category: Snacking
Insight of the Day: Snacking a way to connect and share
Why is the topic trending?The topic is trending because it highlights the evolving role of snacking in modern life, emphasizing its importance as a means of expressing love and fostering connections, especially among younger generations.OverviewMondelēz International’s sixth annual ‘State of Snacking’ report reveals new insights into snacking attitudes and behaviors across 12 countries. The 2024…
Insight of the Day: America’s new snack fixation? Meat sticks.
Why Is This Topic Trending?Consumers are flocking to meat sticks as the fastest-growing snack category, driven by a demand for convenient, protein-rich, and healthier snacking options. With sales exceeding $3 billion last year and growing over 10%, meat sticks have become a standout in a competitive snack market.OverviewMeat sticks—ranging from classic brands like Slim Jims…
Insight of the Day: Most consumers crave snacks more than meals
Why Is This Topic Trending?Snacking has become a dominant eating habit, with nearly two-thirds of adults consuming at least two snacks daily. Younger demographics, particularly Gen Z and millennials, are driving the “snackification” of diets, leading food manufacturers and retailers to refocus their product and marketing strategies around snacking demand and consumer preferences for indulgence, convenience, and…
Insight of the Day: Snacking a ‘love language’ for most shoppers, Cadbury survey finds
Why It Is TrendingThe topic of snacking as a love language is trending due to the increasing recognition of food as a means of emotional connection and social bonding. As consumers seek deeper relationships and meaningful interactions, sharing snacks has emerged as a significant way to express affection.OverviewThe Cadbury survey revealed that 80% of respondents…
Insight of the Day: Mondelēz International releases State of Snacking survey
Why Is the Topic Trending? • Emotional Connection to Snacks: Consumers increasingly see snacking as an avenue for expressing love, self-care, and shared connection, making this a particularly resonant topic around Valentine’s Day. • Global Shift in Attitudes: With 12 countries surveyed, findings highlight worldwide changes in how people view snacks—elevating them from convenience food to…
Innovation of the Day: Romantic Comedy Snack Partnerships
Why is this topic trending? Brand partnerships, especially those tied to popular entertainment properties, are a common marketing strategy. They generate buzz, reach wider audiences, and create a sense of excitement around products. This particular partnership taps into the nostalgia and anticipation surrounding a new installment in a beloved rom-com franchise.Overview: PopWorks is promoting its Sweet BBQ…
Innovation of the Day: Chef-Developed Protein Bars
Why is this topic trending? The intersection of gourmet food and health/wellness is a hot trend. Consumers are increasingly seeking nutritious options that also taste delicious and offer a premium experience. Chef collaborations add an element of prestige and excitement to everyday products.Overview: TUSOL partnered with Chef Kostow to create two new protein bar flavors: Salted Caramel…
Insight of the Day: Super Bowl snacking: Facts, figures and fan favourites
Why It Is TrendingThe Super Bowl is not just a major sporting event; it’s a cultural phenomenon that brings people together, making it a prime occasion for snacking. As consumer preferences evolve, the focus on healthier and more diverse snack options is gaining traction.OverviewThe Super Bowl snacking landscape is shifting towards healthier choices while still…
Insight of the Day: Snackpocalypse: Why are Americans ditching salty snacks?
1. Why It Is Trending • Consumer Shift: Traditional packaged salty snacks are falling out of favor as Americans increasingly opt for healthier, more innovative snacking options. • Sales Decline Indicator: A reported 3% drop in U.S. sales volume for PepsiCo’s Frito-Lay in Q4 2024 signals that longstanding snack formulas may no longer meet evolving consumer needs.2….
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