1. Why It Is TrendingThe Topic Trending:This story is trending because it brings together a beloved pop culture phenomenon—Harry Potter—with an iconic snack brand, Goldfish. The collaboration taps into deep-seated nostalgia and fandom while offering a limited-edition product that creates urgency and excitement among both young fans and adults.2. OverviewPepperidge Farm, the parent company of…
Category: Snacking
Insight of the Day: Snacking choices reflect generational trends, notes Mondelēz in a new report
Why This Topic is TrendingThe snacking landscape is rapidly evolving, driven by generational shifts in preferences, emotional motivations, and a growing openness to new flavors. As Gen Z becomes a dominant consumer force, brands are rethinking how they develop, market, and distribute snacks to meet these dynamic demands.OverviewMondelÄ“z International’s report delves into the snacking habits…
Insight of the Day: Snacks Poised to Score at Super Bowl Watch Parties
Why is the topic trending?The topic is trending because the Super Bowl is a massive annual event driving significant consumer spending, particularly on food and snacks for watch parties. The article highlights the increasing viewership and the crucial opportunity this presents for consumer packaged goods (CPG) brands in 2025 to capitalize on these trends and…
Insight of the Day: Smaller Celebrations, Premium Snacks Among Top In-Store Bakery Trends
Why is this topic trending?  Several factors contribute to the current focus on in-store bakery trends. Changing lifestyles, increased snacking habits, the rise of social media influence, and a general desire for personalized experiences are all converging to reshape consumer expectations within the bakery sector. Retailers and bakeries are keenly interested in understanding these shifts to…
Insight of the Day: Nostalgic Nourishment – Brands release nostalgic snack products with healthier ingredients
Overview of Nostalgic Nourishment TrendThe Nostalgic Nourishment trend highlights how brands are tapping into consumers’ emotional connections to their childhood by offering healthier versions of classic snacks. This trend reflects a dual focus on health-conscious eating and the sentimental value of food.Detailed Findings1. Healthier Versions of Classics: Brands are reformulating traditional snacks to include better-for-you…
Insight of the Day: Knorr’s successful recipe feeds expanding trend of tiny meals
Overview Knorr is leveraging its flavor expertise to tap into the booming global trend for mini meals. These convenient, ready-to-heat options are rapidly gaining favor among time-strapped consumers who demand great taste with minimal effort. Within a sector valued at €48.8 billion and projected to surpass €66 billion by 2028, Knorr positions its Mini Meals…
Insight of the Day: How Heinz is shaking up retail food-to-go with new Brekkie range
OverviewHeinz is shaking up the UK food-to-go retail sector by expanding its innovative Brekkie range from a delivery-only launch in 2022 into the retail grab-and-go market. The brand’s debut at over 80 WHSmith locations—strategically placed at transport hubs—marks a significant move for an FMCG traditionally known for its ambient products. This initiative is part of…
(Viral) Insight of the Day: Khapse: A sweet believed to bring peace and tranquility
Overview:Â This article explores the cultural significance and preparation of khapse, a traditional Tibetan and Sherpa snack central to the Losar (Tibetan New Year) celebrations.Detailed Findings:Â Khapse, a deep-fried doughy treat, is a symbol of Losar, a 15-day festival celebrating renewal. Its preparation is a communal activity, bringing families together. The article delves into the history of…
Innovation of the Day: Glittery Pickle Snacks
Overview:The article focuses on the “glickles” trend, where Gen Z consumers add edible glitter to jars of pickles, creating a visually striking snack that’s popularized on TikTok. This trend is presented as an example of a broader movement where food experiences are increasingly driven by visual appeal and social media shareability.Detailed Findings: • Trend: Gen Z…
Insight of the Day: How culinary trends are shaping snacks in 2025
OverviewThe snack industry is undergoing a remarkable transformation in 2025, driven by evolving culinary trends that blend indulgence with health and sustainability. This shift reflects a growing consumer desire for snacks that are not only delicious but also nutritious and ethically sourced.Detailed FindingsCulinary Trends • Balanced Indulgence: Snacks that merge rich flavors with nutritional benefits….
InsightTrendsWorld 