FindingsConsumers are increasingly seeking better-for-you (BFY) snacks and products, reflecting a shift toward health-conscious choices, even within convenience stores. This trend is supported by data from KeHE Distributors and SPINS, which show that natural product sales have grown by 5%, while conventional products have declined by 1%. Convenience stores are responding by incorporating more health-focused…
Category: Snacking
Insight of the Day: Consumers search for unique frozen snacks, appetizers
Findings: The frozen appetizer and snack market is seeing increased consumer demand for bold flavors, better-for-you options, convenience, and global inspirations. Sales of certain subcategories have grown, while others have slightly declined. Consumers are prioritizing clean ingredients, authentic cultural experiences, and customization in their snack choices.Key Takeaway: Consumers, especially younger generations, want innovative frozen snacks…
Insight of the Day: We live in a treat culture – and gen Z is splurging on snacks
Findings: • Erewhon, a high-end grocery store in Los Angeles, has become a cultural phenomenon, especially among Gen Z and influencers. It offers luxury snacks, such as $19 smoothies, catering to a growing trend of indulging in small, high-end treats. • This aligns with the trend Whole Foods dubs “Little Treat Culture,” where consumers reward themselves…
Insight of the Day: From ‘Snackification’ to Indulgence: A Look at the Biggest Trends in Snacking
As snacking continues to be a significant part of U.S. consumer behavior, three major trends have emerged: the persistence of indulgent snacks, the snackification of main meals, and the variance in snacking habits across different generations. While indulgent snacks remain popular, healthier options like fresh fruit are declining, likely due to inflation and convenience factors. At…
Insight of the Day: Little Treat Culture: How Restaurants Can Leverage Snacking Trend
Findings: • “Little treat culture,” where people indulge in small snacks as a form of self-care or reward, is becoming more popular, especially among younger consumers. • Snacking is increasingly replacing full meals, with many consumers favoring small, easy-to-consume items. • Gen Z is particularly open to trying new flavors in familiar formats, such as…
Insight of the Day: Pepsi Makes Bold Bet on Siete
Summary of Findings: In the restaurant industry, Hispanic food brands like Chipotle and Taco Bell have generated significant value, with Chipotle valued at $78 billion and Taco Bell contributing substantially to Yum Brands’ profits. However, the packaged food space has seen lower valuations for Hispanic food brands, with Goya valued at $3.5 billion and Old…
Insight of the Day: Wellness, Emotions Fuel Snacking Trends
Findings:The snacking landscape has undergone significant transformation in recent years, with consumers increasingly focusing on nutrient-dense options that connect emotionally and socially to their well-being. The pandemic accelerated the shift from purely physical health to an integrated approach that includes mental and social wellness. According to data from Mondelēz and the Food Institute, consumers are…
Insight of the Day: Gen Z Females Are Fueling Viral Snacking Trends
Findings: • YPulse’s research reveals that Gen Z, especially young females, are driving viral snacking trends. • Snacking is a dominant behavior in young consumers’ diets, with Gen Z favoring snacks over traditional three square meals.Key Takeaway:Snack brands are resonating strongly with Gen Z, with Gen Z females leading the charge in creating and popularizing viral…
Insight of the Day: Cakes & biscuits trends 2024: Cake around the clock
Findings: • Gen Z is shifting towards snacking over traditional meals, with 55% combining multiple snacks into one meal. • Cakes and biscuits have seen significant growth, with indulgent, late-night snacks targeting the evening market and driving sales.Key Takeaway:The growing trend toward snacking over structured meals is reshaping the market for cakes and biscuits, with a focus on…
Insight of the Day: Snacking Report
Findings: • Gen Z and Millennials are reshaping snacking habits, with snacking becoming a daily ritual rather than just an occasional indulgence. • These younger generations are blurring the lines between traditional meals and snacks, sometimes replacing meals with snacks (e.g., the “Girl Dinner” trend). • They are looking for innovative snack options, both in terms of presentation and…
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