Why it is the topic trending: • New Subscription Model: The launch of a nationwide ice cream subscription program by an established brand is a novel offering in the food and beverage industry. • Direct-to-Consumer Trend: It exemplifies the growing trend of brands adopting direct-to-consumer models to reach consumers directly. • Personalization and Customization: The program allows subscribers…
Category: Subscription
Insight of the Day: Music sales at 20-year high; video games decline
Detailed Findings:1. Music Market Milestone • The UK’s recorded music revenues hit a 20-year high in 2024, surpassing the peak last seen during the CD era. • Consumption equivalent reached 201.4 million albums, driven by streaming’s 178 million albums alone and physical formats (vinyl, CDs) regaining traction. • Overall music spending hit £2.38 billion, surpassing the previous…
Insight of the Day: Subscription becomes new trend among major coffee franchises
Detailed Findings1. Subscription Services: • Major coffee franchises, including Starbucks Korea, Gong cha Korea, and The Coffee Bean, have adopted subscription services offering exclusive perks like discounts, free drinks, and free delivery. • Starbucks’ Buddy Pass ($7/month) offers a 30% discount on drinks and food after 2 p.m. and free delivery, resulting in a 50% increase…
Insight of the Day: Subscription streaming market starts to slow in Europe
Findings1. Saturation Point: The subscription streaming market is reaching a saturation point in some European countries, including the United Kingdom, Spain, and Italy.2. Subscription Rates: In Spain and the United Kingdom, the average rate of subscription video on-demand (SVOD) uptake is higher than the European average of 1.8 services per household.3. Content Issues: Nearly one…
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