Findings1. Market Evolution:Â PopSockets aims to regain its cultural relevance by repositioning itself as a lifestyle brand targeting Gen Z.2. Influencer Partnerships:Â Collaborations with creators like Jools Lebron and the girl group Katseye highlight PopSockets’ strategy to leverage viral trends and influencers.3. Lifestyle Integration:Â The brand is moving away from being seen as a tech accessory and toward…
Category: Technology
Insight of the Day: 25% of Smartphone Owners Don’t Want AI as Apple Intelligence Draws Near
Findings: A new CNET survey reveals that 25% of smartphone owners are uninterested in AI features, with 45% unwilling to pay for AI subscriptions and 34% voicing privacy concerns. Key factors driving smartphone upgrades are longer battery life (61%), more storage (46%), and better camera features (38%), whereas only 18% cited AI as a main…
Innovation of the Day: ITV Kerching Helps Online Shoppers Find, Apply & Redeem Coupons
Findings: ITV has launched a browser extension called ITV Kerching that helps online shoppers find, apply, and redeem discount codes, offering a seamless way to save money while shopping. This extension leverages technology from Kindred, a discount code aggregator, and is available through the ITVX website and app. ITV aims to use this tool as a…
Insight of the Day: Wikipedia is facing an existential crisis. Can gen Z save it?
Wikipedia is facing an existential crisis. Can gen Z save it? Source: Insight of the Day: Wikipedia is facing an existential crisis. Can gen Z save it?
Innovation of the Day: AI-powered tool by Google helps cities deploy effective solutions to brutal urban heat
• Findings: Google Research has developed an AI-powered Heat Resilience tool to help cities combat extreme heat. By analyzing satellite and aerial imagery, the tool provides detailed assessments of urban areas, including green space coverage and roof reflectivity, to guide cooling interventions such as planting trees and adding reflective roofs. • Key Takeaway: The tool is…
Insight of the Day: Tech consumers ‘satisfied’ with customer service but ‘concerned’ by intrusion
Findings: • Price is the primary driver of consumer tech purchases. • Functionality, durability, and reliability are also crucial factors. • Most consumers are satisfied with how tech brands handle issues, but frustration arises when they can’t reach a real person. • Consumers prefer live online chat and email for customer service interactions. • Concerns…
Innovation of the Day: People are sick of swiping. So dating app Pique put up a ‘singles wall’ in Brooklyn
Summary: The Shift Away from Traditional Dating AppsFindings: • Dating App Fatigue: Traditional dating apps like Bumble and Tinder are facing user burnout and criticism for their addictive design and monetization strategies. • Gen Z Skepticism: Younger consumers are increasingly wary of tech companies’ tactics to exploit emotions for profit. • Pique’s Alternative: Niche dating app Pique is…
Insight of the Day: 16 Ways People Used To Have Fun Before The Internet
Key TakeawayBefore the internet, people found joy in simple pleasures, spending time outdoors, engaging in creative activities, and connecting with friends and family in person.Trend:The trend highlighted is the nostalgia for a time when people were less reliant on technology for entertainment and social connection.Examples of Activities: • Outdoor adventures: Riding bikes, exploring the woods, going to the beach, and playing sports. •…
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