Category: Transparency

Beauty: How the Yuka app is changing consumer and brand behaviour

Why is the topic trending: • Consumer Demand for Ingredient Transparency: The article highlights a growing interest among beauty shoppers in understanding the ingredients within the products they purchase. • Popularity of the Yuka App: The Yuka app, which allows users to scan product barcodes to analyze ingredients, has gained significant traction, with over 65 million users…

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Shopping: Tariff turmoil compounds cost-of-living pressures

Why is the topic trending?  • Global Concern over Tariffs: The article highlights a significant global concern (76% of people) regarding the personal impact of tariffs, adding to existing worries about the cost of living. • Compounding Economic Pressures: Tariffs are presented as an additional factor exacerbating already heightened anxieties about the economy and inflation. • Consumer…

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