Trust – InsightTrendsWorld

Food: Science Takes a Backseat as Americans Favour Familiarity Over Science in Food Choices

• Why it is the topic trending: • Insight into Consumer Beliefs About Food: The article presents findings from a new survey about what shapes US consumers’ trust in the food system and their eating habits. • Value of Authenticity Over Science: The key finding that authenticity and familiarity outweigh scientific evidence in consumer beliefs is a…

Food: Mistrust on the menu: How consumers are navigating confusing food choices

• Why it is the topic trending: • Consumer Confusion About Food: The article addresses the widespread confusion consumers face when making food choices due to conflicting information and evolving health concerns. • Mistrust in Food Brands and Institutions: It highlights the eroding trust in food brands and established health authorities, leading consumers to rely more on…

Insight of the Day: Consumers Want Price Relief, Regardless of Market Conditions

Findings1. Rising Costs: 67% of consumers report increased grocery spending since August 2024, averaging $61.49 more per month.2. Affordability Concerns: 37% find groceries unaffordable, and 13% find them “very unaffordable.”3. Resistance to Price Increases: Only 33% of consumers believe prices should rise with production costs.4. Dynamic Pricing Awareness: 47% have experienced price hikes due to demand, but many view…

Insight of the Day: Beer premiumisation trends in the US

Findings: • The overall US beer market declined by -3.6% in volume (Jan-Aug 2024 vs. 2023), with only Indiana showing growth (+0.5%). • Super-premium beer grew by +4%, softening the declines in lower price tiers. • Growth in Premium+ segments contrasts with sharp declines in Value and Standard segments, particularly in major states like California, Florida, and Texas….

Insight of the Day: Consumers share distrust in food companies

Findings: • Significant consumer distrust in food companies regarding honesty and health impacts of products. • High levels of processing, sugar, saturated fat, and salt are major concerns. • Strong public support for government intervention and expansion of the Soft Drinks Industry Levy.Key Takeaway: Consumers are demanding healthier food and greater transparency from food companies, with…

Insight of the Day: 6 trends for political media & news consumption in the US ahead of the 2024 Presidential Election

• Findings: Social media is playing an increasingly important role in political communication, especially for Gen Z, who are 58% more likely to consume political content on social platforms than TV. However, TV news remains the most trusted and widely used source overall, with 70% of total ad spend projected to be on linear TV. •…

Insight of the Day: 53% of Grocery Shoppers Are More Loyal to Merchants Than Products

Key Findings: • Pharmaceutical Loyalty: Consumers are primarily loyal to specific pharmaceutical products (61%), prioritizing efficacy and brand trust over the retailer. • Grocery Loyalty: Grocery shoppers are more loyal to merchants (53%), valuing convenience, store experience, and service quality.Key Takeaway:Consumer loyalty drivers differ significantly between pharmaceutical and grocery shopping. Pharma customers prioritize product efficacy, while grocery shoppers prioritize the overall shop Source:…