Insight of the Day: What Comes After Quiet Luxury? Quiet Logos

Findings • Quiet logos represent a shift from bold, overt branding to subtle and understated brand identifiers. • Techniques include debossed designs, tone-on-tone embroidery, oversized abstract motifs, or placement in discreet areas like collar-backs. • Brands like Prada are strategically simplifying logos, reflecting a trend towards minimalist, in-the-know branding.Key TakeawayQuiet logos balance exclusivity with brand visibility,…